Callrail is a platform that enables call tracking and analytics for web forms and phone calls. It measures call conversions from digital and offline marketing campaigns using PPC keywords. The call recording feature improves customer service and coaching of staff and easily qualify the leads.
The platform allows users to view and capture the total journey of the visitor before and after the call. Moreover, Callrail helps the companies to understand which campaigns, words, and websites are the main focus of the conversation. It also enables users to understand which campaigns are performing best through real-time reporting.
Callrail enables the companies to identify those marketing channels such as radio, TV, etc. which are producing more calls. This helps in understanding the demands of customers which results in more closed deals and profitability.
Key features of the software are Call recording and tracking, Call follow up, Lead Capture, Email notifications, and Dynamic number insertion. It comes with a free trial and a paid version, while training is available through webinars and documentation. Furthermore, technical support is available during business hours and online.
More About Acquisio
Acquisio is a powerful campaign management software used by marketing and sales teams to optimize their advertising campaigns. It enables managers to report and manage all kinds of marketing initiatives through its easy-to-use dashboard. It provides social ad optimization, bid and budget optimization, branded reports, and chat support to companies.
Acquisio allows the management of campaigns with minimum staff and automates all time taking tasks related to campaign management. Its PPC reporting tool provides easy-to-read reports that contain all real-time information to enhance the efficiency of marketing teams. Some essential features are Customizable dashboard, Channel management, Keyword and Conversion Management, User Interaction Tracking, and Data Analytics.
Acquisio updates the information after every half an hour to ensure real-time management and optimization to the marketing department. Moreover, the platform can integrate data from other sources easily. The platform is supported by web and cloud platform, while training is available in person and through webinars. Acquisio comes with a free demo and a paid version, and technical support is available during business hours and online.