Augure is a relationship management software that helps the brands in bridging the gap between traditional PR and influencer marketing. The platform aids businesses in managing their daily PR and public affairs activities and communication with the influencers. Moreover, it allows them to manage their contacts in the database, and brands can integrate their own list into the platform’s software.
The platform enables the brands to run their campaigns successfully with the help of influencers and also helps them in tracking their progress. Moreover, it also allows the brands to find the right influencer for their campaigns, which can enhance their sales and customers.
Augure enables the brand to keep its public relations flourishing and manage all of their content in a single database of the platform’s software. Lastly, it also allows them to set their KPIs and track their return on investments based on the campaigns run by influencers.
Mustr is a public relations platform that helps the media team in organizing the network of journalists and bloggers and maintaining relations with them. The platform allows the team to know their friends and enemies in the media sector and also provide information about their past relations with them. This platform offers ownership of the blogger or media database to all its users, even if they are working for a media agency.
It enables users to access the network of all media-related personalities at all times without any hassle. Mustr allows users to create customized campaigns and allows the user to target those journalists; they need for their PR campaigns. It also enables the users to send Email press releases with high-resolution images and files. Mustr allows the companies and their media team to add detailed information about their interactions with journalists and bloggers.
There is no limitation in adding information into the profiles of the journalist, and it will help in the filtering process for the media team. Moreover, it allows the users to share their network with the entire PR team to ease the communication process. Mustr comes with a 15-day free trial and a paid version. Customer support is available through email.
Exposely is a social analytics tool and influencer marketing platform that enables the brands to connect with the influencers to amplify the content. It enables brands and marketers to reach the largest audience through creative content and influencers on multiple platforms.
The service provides brands with a platform to start a campaign to acquire more customers with the help of influencers and present their products in front of millions of people. Through this platform, brands can reach the influencers easily and enable them to own the campaign of their products and services.
Key features of Exposely are Customer Acquisition, Customer Engagement and Retention, and Campaign Management. Moreover, it enables brands to have a clear and deep insight into the reports about the performance and success of their campaign and product. This allows them to evaluate the techniques and to change the influencers if they want to. Technical support is available online, and the simple dashboard allows the brands to see reports without any hassle.
Appinions are one of the few SaaS-based platforms that enable brands to see the web through the lens of peoples’ opinions. It is an attention analytics platform that enables the marketing team to bring a data-driven approach to their content marketing. This platform enables marketers to understand which people’s opinions are driving market awareness and perception.
This service covers many platforms such as blogs, social networks, forums, and many more to extract the opinions and reactions of people about brands. It helps businesses to earn trust by converting the unknown touchpoints into influential trust points throughout their purchase journey.
Appinions is an effective platform that enables B2B marketers to identify, measure, and manage the people and contents that are impacting their products and brand. Key features include Demand Generation, Content Marketing, Fan Management, and Sales Enablement. Training is provided through webinars, while customer support is available online.
Crowdly is a marketing platform that enables the brands to find and engage with their advocates to increase the loyalty and purchases of their new customers. The best thing about this website is it works on true fans, instead of influencers, that help in growing the brand through genuine feedback, and impactful testimonials.
The platform recruit people who act as a digital home base and work as an advocate Hub for the brand’s customers. It enables the brand’s advocates to drive loyalty and engagement from the fans and drive sales and awareness by sharing stories of fans. Crowdly enables the users, through its simple dashboard, to measure and keep track of the results easily.
Key features of Crowdly are Loyalty Program, Reward Distribution, Demand Generation, Brand Advocacy, and Campaign Management. The platform’s FosterTrack feature provides segmentation capability that allows the brand to target the right users at the right time. Training is available in-person and through webinars and documentation, while technical support is available through email during business hours. Crowdly is a paid platform that comes with a free demo.
Jamballa is a platform that enables brands to reach bloggers and influencers more easily to promote their products and services, and to reach the targeted audience. This platform also provides the bloggers with a potential and hassle-free platform as it connects them only with those brands on whom they want to work.
The platform also provides brands with the segmentation and filtering feature to find the right bloggers for their products. Moreover, it has a blogger calculator that tells different aspects of bloggers’ performance. Through Jamballa, bloggers can see the details of the campaign that a brand is offering along with the cost. It even allows brands to limit the number of bloggers for contact.
The platform also provides blogger and industry-specific press releases that keep everyone aware of new products and services of brands. Jamballa is an active and geo-location enabled platform that helps the brands to find the bloggers in their location for more enhanced results. Brands can not only get the campaigns done through this platform but can also get quality reviews and brand perception from the bloggers. It is free of cost platform and is a worldwide platform, while technical support is available online.
ReadyPulse is a cloud-based platform that influences marketing for consumer brands. It offers one of the best platforms for brands to find the right user-generated content to promote their products and their services. It hosts different people from different sectors, such as product marketers, retailers, celebrities, agencies, and many more.
The solution enables the clients to get into the social network and to find the right social influencers for their digital and social media marketing goals. It also allows users to measure the performance of the influencer and their impact on their product’s marketing and sale.
Key features include Social influencer Marketing, Analyst reports, User Generated Content, Social Content Right Management, and Brand Ambassador Programs. ReadyPluse provides detailed reports on influencers, such as how much revenue they have generated, how much audience they attracted, and their overall ranking on the platform. It is a paid platform, and customer support is available through email and phone.
InNetwork is an influencer marketing platform that forges positive connections between brands and social media influencers. It helps the marketers to reach the target audience by finding the trusted social media influencers. This platform is a great place that hosts almost all kinds of content creators on all topics and categories.
The platform supports different social media platforms such as Instagram, Twitter, Pinterest, and many more. InNetwork works simply; users need to signup, create a profile, letting the marketers approach with their campaign offers, and then work on the project with the clients. Moreover, the platform does not allow brands to send messages to influencers and save the influencers from spammed and low-request messages and keep them focused on the right work.
InNetwork offers segmented audience data and enables marketers to efficiently execute their campaign by keeping the right information about their targeted audience. Lastly, it is a SaaS and Web-based platform and is free of cost, just with a simple sign up; influencers can upload their data on the platform and start with the work.
NeoReach is an influencer marketing platform that offers companies data, software, and agency services to scale their influencer marketing. The platform provides a place both for advertisers and influencers to stay connected and to do all kinds of marketing activities. The platform allows the advertisers to search and find the right influencer for their products or services.
It offers the advertisers to search influencers through their content, performance goals, target audience, and many more. NeoReach provided workflow automation facilities to streamline the influencer activation process. Moreover, it enables users to undertake the tracking of multiple campaigns and enables users to coordinate productive relationships with their influencers.
Key features include Influencer Discovery, Payment Tracking, Social Media Monitoring, and Campaign Management. NeoReach offers everything in a single package, whether its famous Youtube superstars or Instagram micro-influencer, they have everything. Furthermore, search for influencers has also been refined through age, gender, location, language to ease the finding process and saves time. The platform comes only with a paid version, while technical support is available through email and phone.
#9 Zoomph Influencer Marketing
Zoomph Influencer Marketing is an influencer engagement platform that offers brands audience analytics for marketing. The platform integrates with Facebook, Instagram, Twitter, etc. It enables the clients to understand their audience in a better way through its features like Sponsorship Measurement, Social Media Monitoring, and many more.
The platform uses the name and logo of the brand instead of spreadsheets and manual tagging to keep the team focused on data-driven insights by measuring and tracking data. Moreover, it offers real-time reporting and analytics to measure the impact of sponsorship campaigns of owned and earned channels. It also allows users to monitor by sorting, according to the author, content, and more.
Key features of Zoomph Influencer Marketing are Competitor Monitoring, Influencer Tracking, Lead Attribution, Multi-Channel Data Collection, and Campaign Analytics. It also offers detection tools to track brands logo in videos and images. This cloud-based platform comes with a free trial and a paid version, while customer support is available through phone and email. Training to users is available in-person and online.
SociaBuzz is a social platform that enables the brands to connect with the influencers in a simple way. It allows the brands to get a deeper insight into the market with the help of influencers and enhanced their sales. The influencers on SociaBuzz create content for the product and services of the brands. The platform provides an equal opportunity both to the brands/advertisers and to the influencers to earn money.
Influencers can make money by uploading the created content for a particular brand and marketing it on their blog while brands make money ultimately when their demand exceeds. SociaBuzz eases the communication and connection between influencers and advertisers. It enables the advertiser to easily search for the right influencer through the filtering feature it offers and offers influencers to present their bid for a campaign.
It provides a simple interface, with separate login options for clients and influencers. Moreover, different categories of bloggers and Youtubers are presented right on the front page of SociaBuzz. Apart from all this, it also offers various other services like Speaker, Videographer, Model, Author Services, etc. The platform is free of cost, and user support is available through email.
Blogmint is a marketing platform that enables brands to advertise their products and services through influencers. This platform also allows customers to make better purchasing decisions. It offers brands to earn the trust of their customers by authenticating their products and services with the help of known voices in the industry.
Blogmint allows the brands to track the best influencer by letting the view on content development of the influencer, demographic, and performance data of those particular influencers. Moreover, it gives bloggers and marketers to create content or sponsored videos and earn money.
The working of this platform is smooth; influencers can sign in through accounts and also can add their social media accounts, and their blogs on their profile. Apart from brands, influencers can also search for the campaigns and can apply to them through Blogmint. It also has a feature called BlogScore, which tells the rating of the blogger or influencer from 0 to 100. It helps brands to find the right influencer for their product or service campaign. This web-based platform is free to use, and no charges permitted on its use.
Adly is a platform that offers digital marketing services that enable businesses to drive sales and generate leads. The platform allows the users to boost up engagement with their customers with the help of influencers and celebrities. It enables the companies and brands to target audiences through different campaigns run by their selected influencers.
Adly provides brands with a list of influencers and celebrities for their campaigns, and influencers can see the detail of the campaign of the brands. Moreover, all the brands’ campaigns done by influencers or celebrities presented on the main page of the website. The platform offers an account registration of users with the complete details of the company, and it also allows companies to post content directly on the website.
The website enables the companies to contact them and offers complete security of their information and data. With the account on the website, users are allowed to access extra features to enhance their marketing options. Customer support is available online and through email.
Publishr is a sales and marketing platform that offers authors and other publishers. It comes in both cloud-based and self-hosted solutions while offers the brand customization facilities to set the interface according to the brand. The platform comes with a catalog and a store.
This customizable WordPress- based platform enables authors and publishers to grow their audience and sell their books through it. Moreover, it offers a concentrated solution to all of the author’s books and programs and eases the marketing activities of authors and publishers.
The Publishr Catalog enables authors to add excerpts and a sample chapter on the platform and manages the links with online retailers such as Amazon. Publishr Store, with its enhanced tools, supports selling books through WOOcommerce. The platform comes with paid services, while customer support is provided online and through the phone.
IZEA is an influencer marketing platform that provides software and services to brands by connecting them directly with influential content creators. This influencer marketing platform handles everything in this field, from finding social media influencers to campaign effectiveness tracking.
The platform comes with enhanced quality filters that enable the refinement and finding the right influencer for the campaign. Moreover, it allows the companies to host a private network of influencers, and their profiles will not be kept public. IZEA also offers the users to recruit influencers through an open bidding system. The brands can control their campaign’s schedule, publishing material and can verify the content’s alignment to their specification.
Key features of IZEA are Audience Targeting, Conversion Tracking, Multi-Channel Publishing, Payment Tracking, and Social Media Monitoring. It enables brands to preserve the chronology of the events and allows conversations between brands and influencers. It is a web and cloud-based platform, and training is provided online and through documentation. There is no free trial or free version, everything comes with a price, and technical support is available 24/7 and online.
JustReachOut offers solutions to users and brands for their PR strategy and to do the PR outreach work. The solution enables brands to attract journalists through their work and get featured in the press without any PR agency. It allows brands to connect with the most relevant journalists, publication houses, podcasts, and much more with confidence.
Users can get access to all the information which they need to employ to get the best strategies and tactics for their work. The search engine of this solution checks the most relevant journalists and content for the users to amplify their PR.
The solution allows users to use the pre-populated pitch templates that yield the highest response rates and track the pitch analytics through insights. It enables brands to keep coming up with new strategies from the continuous flow of examples. Users can use the data to optimize their PR angles and tactics for better results.
Fourstarzz is an influencer marketing platform that offers various tools to users to increase their social following, support the launch of their new product, or enrich their marketing aspects. The solution helps brands in expanding awareness, amplifying the content, growing the website traffic, and increasing their online sales.
Brands can use it to promote their events, grow their email lists, and create authentic content. The solution provides an unlimited influencer search feature which allows them to filter the search on the basis of demographics, location, language, etc. Users can create and update their influencer lists anytime they want after watching the progress of different influencers.
Brands can keep track of the campaigns run by influencers and can provide them their campaign design to make them more effective. It is easy-to-use and comes with smart algorithms that allow users to build lists alongside their search and can access any influencer within no time.
GroupHigh is a content marketing tool that allows users to find any influencer and blogger’s contact information in seconds. The solution allows users to build targeting outreach lists and build up the research social and blog posts with the platform’s intelligence. It enables users to filter the blog results by content, SEO-authority, social following, and much more to get the best option for them.
The solution allows users to view those blogs and bloggers which their competitors are using. It helps them in targeting the audience according to demographics, which helps in better promotion of products. Brands can search for influencers who are engaged with Instagram, Twitter, and other social media websites in this platform’s unlimited ocean.
The service makes it easy for the users to gather data on a website, piece of content, social posts, and other such areas through it. Brands can generate media reports on various aspects, such as the performance of influencers and their campaigns.
Socialbakers is an AI-powered social media marketing platform that offers all the tools and services to brands to get to the customers and increase their sales. The solution comes with an advanced audience analysis that provides AI-driven persona mapping to understand the audiences instantly. Users can get access to social media listening tools, precision targeting of customers, budgeting analysis through Socialbakers.
The solution offers end-to-end influencer marketing tools that allow users to discover, track, and measure everything regarding the marketing strategy. Brands can bring all of their content to this platform and can get insights on it.
The service offers easy publishing and scheduling features, which helps in running a multi-channel strategy easily by bringing everything under a single roof. Brands can avail precise analytics and benchmarks by understanding their customers through Socialbakers. The solution provides users all the tools which they need to keep their community united and to manage the cross-channel community.
Scrunch is an influencer marketing solution for social media people that help them in reaching their customers faster with data-driven insights. The software comes with audience insights, which make influencer marketing looks like magic. It allows influencers to create engaging content for the brands to attract customers and enables them to promote their message to a wider community.
The solution provides influencers the opportunity to introduce a new product to the market. Brands can view how much consumer engagement they received and how many consumer influencers they reached. It enables brands to attach more than one influencer on a single campaign.
The service, apart from providing engagement tools, allows users to get access to engagement analysis in particular. The analysis of Scrunch helps users to get guidance for their moving strategy. It will enable brands to fine-tune their social strategy, and it has almost more than twenty million profiles of bloggers, YouTubers, and other social people.
Webfluential is a platform that helps the brands to search thousands of influencers all over the world for their marketing campaigns. It enables the brands to collaborate with the influencers in generating stories for the marketing campaigns to build their brands.
The platform also allows the brands to find the right influencer for their branding campaign and helps them in managing and collaborating with those influencers. It also allows the brands to see which influencers are online with whom they can talk and get a proposal in real-time. Moreover, brands can also pitch in influencers on creating content for the promotion of their brand.
The platform even enables the brands to view influencer analytics, their engagement rate, and stats, and other such details. It is an excellent choice for businesses that are small and are managing their content. Lastly, it offers a 7-day free trial and a paid version.
#21 Ninja Outreach
Ninja Outreach is an online influencer analysis and marketing platform that allows you to create initiative marketing campaigns with the help to capture the attention of the target audience. The tool provides the facility to find the social media influencers and businesses profiles in any location and niche.
It gives millions of email addresses and profiles from huge influencer database by just typing your keyword. The tool can streamline your lead generation process with the help of automated follow-ups and outreach. It has Ninja Outreach social API that allows you to get instant access to millions of influencer data, analytics, and metrics.
There are many core features of Ninja Outreach such as, manage all the outreach campaign and influencer marketing with ready-made CRM, digital asset & direct mail management, article author database & contact management, and many more. It is available on mobile and web-based platforms such as Windows. On the other hand, it is compatible with the SMEs, agencies, and enterprises to scale up the analysis factor. The solution offers a free trial and paid version to unlock the more features.
Pressfarm enables users to find journalists, attracting press coverage, and growing the newly started businesses. The solution offers everything to businesses and startups to jump-start their PR campaign. It provides online press release distribution that helps in increasing the visibility in relevant search across various search engines.
The team of this platform helps users in creating everything, including the background, brand, and their images, and every other necessary thing. Startups can get the same results as the PR agency would have given it, and this service takes users to an extra mile.
The solution provides top tips for PR, online visibility, and users can get access to thousands of journalists. It offers powerful tools for users to grow their startup and helps in spreading awareness to potential customers. Companies and startups do not have to do any hard work, and the team will handle everything.