Campaign Management Software enables you and your businesses to manage all the advertisement campaigns related to products and services efficiently. You can not only manage campaigns but can also launch them through this software. As a whole, this software provides organizations with a comprehensive suite to automate the tracking, delivery, reporting, and analysis of marketing campaigns. It accelerates the conversion acceleration and provides users surveys on their campaigns. You do not need to buy or install separate software to track your leads and run your campaigns –all can be done through this single software. The software comes with a wide variety of social integrations that allows you to run your campaigns on social media platforms. It can handle all the multi-channel marketing campaigns and provides results to you on all these campaigns. Apart from social media campaigns, it enables you to send campaigns as emails to people.

24 Best Campaign Management Software

#1 AWeber

Free
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Aweber is a simpler, faster email marketer and monitoring tool for your business. Its autoresponder follow-up will allow you to send a sequence of automatically delivered emails and get an email delivery rate as well. In addition to its default features, its app showcase integrates with other online tools like Facebook, PayPal, WordPress, Etsy, etc. Like GetResponse, this platform doesn’t permit expendable spaces, for example, Mailinator addresses. It treats messages a little uniquely in contrast to different administrations.

There are diverse procedures for making Follow-up Series: the automated assistants specified above, Broadcast messages, and Blog Broadcasts. Follow-up messages are sent naturally every time another client is included, and Broadcast messages are one-time messages, for example, pamphlets. Blog Broadcast gets posts from a web journal and aggregates them into a bulletin structure. You can make your own particular mail layouts utilizing the Email Template Manager, where you can tweak existing formats or compose your own particular utilizing AWeber’s API.

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#2 RevResponse

Paid
0

RevResponse empowers advanced Publishers to viably adapt all types of B2B activity using automatic promotion advances, local publicizing, and the biggest stock of expert substance. Its Analytics Dashboard and Audience Intelligence Reports incorporate point-by-point demographic bits of knowledge on your Audience. This platform has accessed most of the B2B platforms to utilize their top strategies for monetization.

The best part about this platform is that its Ad technology enhances the audience demographics for your website. As a result, you start to earn revenue. This platform provides amazing tools to ensure that your website does not go to waste and that you should earn from the investment you have made into it.

#3 GatorMail

Free
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GatorMail is an email marketing platform from the communicator, founded in 2006, which features the ability to launch dynamic and mobile accessible email campaigns. It is also known as an all-in-one marketing platform that comes with all lots of advanced tools that enhance the user experience. GatorMail is a commercial platform and millions of users around the world who find their audience, engage more customers and build their brand.

The solution helps all the users whether you need to sell your products, promote a product or share some news, its campaign builder makes it easy to create an email marketing campaign that best suit your message. To make it better than others, it also supports advanced segmentation, leading pages, A/B testing, share across social sites and SMS outreach, etc. It also has lots of core features that make it better than others. Do try it out, you’ll surely enjoy it.

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#4 Yodle

0

Yodle is a leading all-in-one digital marketing platform that offers that is specially made for small businesses to create a presence online. The platform helps more than 50, 000 business owners in up to 250 different industries. The platform is also known as Marketing Essentials that consists of web presence, social media, customer review, special offers, and email marketing. With the help of this solution, you can run Google and Bing campaigns that make it more interesting.

The best thing about this solution is that it has a powerful and easy to understand dashboard where you can access all features without any limitation. Just like the other similar digital marketing solution, it also has a list of core features that make it better than others. Yodle has different price plans; each plan has its own cost and core advantages. Try it out; you’ll be amazed at all the things in this powerful platform.

#5 Wix ShoutOut

Paid
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Wix ShoutOut is one of the best email marketing, newsletter builder, and editing platform available to use on Android and iOS devices and enable businesses to create, send, and share promotions with their subscribers. It is one of the best alternatives to Showpad and offers all the primary services. With the help of this solution, users can easily track their campaigns’ effectiveness.

One of the most exciting things about this solution is that it has a statistics feature that shows views and clicks and enables businesses to learn about the types of content their customers like to see. It also allows you to create personalized emails that are sent to specific targets. Wix ShoutOut is an entirely customizable platform that lets businesses create marketing emails and newsletters from the ground up and infuse these communications with their branding.

It also has several templates that they can customize to suit their own needs. Wix ShoutOut also has a list of core features that attract more audiences around the world. Free, Basic, Business Essential, and Pro Unlimited, these are four basic plans for the solution. Each project has its own cost and core benefits.

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#6 Bronto

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Bronto is an advanced marketing automation solution that allows businesses to launch timely and significant digital marketing to their client and prospects lifecycles, and increasing engagements or revenues. It is an all-in-one solution that not only helps companies determine and accurately deliver targeted emails, social, and mobile campaigns to the right audience.

The solution is also filled to brim with solutions that help address shopping cart abandonment and manage transactional emails and powerful integrations with leading commerce apps and tools. Bronto app also contains several systems into one powerful platform.

This solution includes email, mobile, and social messaging with simple drag-and-drop automation. This marketing platform takes you are on top of every aspect of your email and cross-channel marketing solutions.

Like the Showpad and other marketing platforms, it also offers customization with some new features and functionalities. Bronto includes some core features, such as intuitive interface, cart and abandonment reminders, tracking, reporting, and drag and drop automation, etc.

#7 TechValidate

Paid
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TechValidate is a credible marketing content automation platform that uses satisfied customer data to create engaging and persuasive content to attract new customers. It is suitable for businesses from all scales and industries, as pricing packages are calculated on the dot. The quote is determined depending on what the customer needs.

TechValidate is fully-packed with all the useful and unique content creation features that streamline the process and saves both time and money. The content marketing solution is packed with a variety of lead generation, review tools, market research, and microsites that attract more audiences around the world. You can also integrate with social networks, third-party systems, and applications to make it more powerful.

TechValidate is a fully customizable platform that allows you to create your reports and adjust setting depend on user needs. It includes core features such as case studies, reviews, connectors, lead generation, charts and graphs, and testimonials, etc. With a simple and user-friendly interface. Do try it out, you’ll be amazed at all the things on this powerful platform.

#8 Robly

Paid
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Robly is a cloud-based email marketing and automation platform for businesses, marketing teams, and professional individuals created to enhance email campaign rates. It comes with a powerful AI, which determines and automatically sends your email campaigns to your target users and forecasts at the right time. It is a powerful solution that effectively delivers results and has all the advanced tools to give you a distinctive edge over the competition.

It is loaded with an A/B testing feature, many responsive templates, and specific reporting capabilities, all proven to improve your open rates and clickthroughs effectively. Unlike all the other similar Email Marketing solutions, it also has OpenGen Technology that ensures your recipients read your campaign sets. Its prominent features include click-through tracking, subscriber database, event-triggered email, mailing list management, template image library, exit intent pop-up, and mobile and desktop report. It is a commercial solution with three different price plans; each has its own cost and core benefits.

#9 iContact Pro

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iContact Pro is a simple and cost-effective marketing solution loaded with advanced marking features, including high-end email marketing tools, modern segmentation, CRM functionalities, landing page creation, and many others. It enables several small and mid-size businesses to achieve results that were only a dream earlier. The solution has the best email marketing tools and extremely knowledgeable team members working behind the software. You can contact these team members anytime you need help with the software.

Besides, iContact is scalable to serve its client with the needs of marketers, high volume senders, and businesses new to marketing. It comes with lots of features to make sure you have what you need for the success of your business. With this tool, you can easily manage your email campaigns and offer many advanced tools for segmentation, A/B testing, and message builder to fulfill email marking needs. To make it stronger, it includes key features such as social posting and monitoring, lead scoring, engagement tracking, and in-depth reporting, etc. It offers three price plans with options for monthly billing or annual prepay.

#10 ActiveCampaign

Freemium
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ActiveCampaign is an all-in-one marketing software that combines various aspects of small business marketing into an integrated and user-friendly platform. It is an alternative solution to Emma and offers all the major services with some additional features that make it better than others. With this powerful solution, you can easily create stunning and engaging emails, social marketing, find out more information about your contacts and apply all the marketing automation technology previously unreachable for small businesses. It has more than one million users worldwide who can trust it to help grow its company.

This is an all-in-one marketing solution that offers a wide suite of specially created tools to help small and medium-sized businesses acquire and ultimately engage their customers. From getting new email contacts to keeping tabs on your company’s post-sales process, the solution offers immense value to its users at any stage of your company’s business lifecycle. It introduces an advanced site tracking system that connects your marketing to the contact’s behavior, allows you to respond to what they are doing on your site, and adapt your marketing to their interests. This feature also enables you to see what contact is doing on your website. ActiveCampaign also has many advanced features that manage all the major marketer tasks to deliver a more realistic experience.

#11 Marketo

Paid
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Marketo is the world’s leading marketing automation platform containing all the popular options for many B2B players to simplify the marketing process and streamline many marketing-related tasks to enhance efficiencies and garner more revenue for its users. The solution is also built to be flexible and sophisticated, allowing you to achieve massive results. It is a comprehensive solution that can easily grow with the enterprise. It is more than just a marketing solution as it can be instrumental in other areas such as customer engagement marketing and marketing management and offers real-time personalization that allows to add own touch to the system and make it more suitable to their requirements and preference.

Unlike other similar solutions, it also allows you to create a landing page with a simple drag and drop interface and a massive collection of pre-designed templates. Data capture forms can help users aggressively profile potential contacts, resulting in more lead data over time. Marketo delivers natives integration with leading CRM platforms such as Salesforce and Microsoft Dynamic that help sync both the marketing team and sales team for better collaboration and awareness. Try it out; it is a powerful solution that manages all the basic marketing needs.

#12 Dotmailer

Paid
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Dotmailer is a simple and user-friendly email marketing solution specially designed to meet the needs and requirements of the top email marketing professionals. Its attractive interface lets users create emails, automate the marketing processes, test and send emails in just a minute. The solution is specially designed to make email marketing solutions quite fast and easy, parading drag and drop templates; clients of the solution attest to the system’s simplicity, which makes their respective teams quite fast and productive as far as email marketing operations go.

Aside from its drag and drop mechanism, it is also loaded with some additional functions that make it a dynamic and comprehensive email marketing packages. It has you covered whether you want to handle data, devise and implement effective campaigns, or manage marketing operations. The program also boasts of integrations with the top business service, ensuring that your flexibility and productivity at the top level. Onboarding, creative studio, marketing automation, training, deliverability, and custom integration are also a solution.

#13 vCita

Paid
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vCita is customer service and business management software specially designed for service providers, SMBs, and professionals such as accountants, lawyers, educators and fitness trainers, etc. It combines many essential tools to help users manage their everyday business activities and operations, including scheduling and client management, etc. With the help of these solutions, you can get from one platform functionalities to handle CRM, marketing, booking, appointment, client communication, online payment, and more. Its expansive capabilities make the system a handy solution, especially if you are a sole entrepreneur or run a small team; you need all the assistance you can get. It provides that starting with putting in order and making scenes of all your appointments and schedules.

The online calendar and schedule allow you to manage your appointments, classes, sessions, and events to select your time zone, business hours, and availability. vCita also allows you to display a customizable branded calendar on your website where clients can easily request an appointment. Like other similar solutions, it also helps you easily land a page with its simple drag and drop interface and lots of other intuitive tools that make your work simple and fast. It includes key features such as effective email campaigns, robust client management, customizable forms, HTML contact, CRM, SMS marketing and client portal, etc.

#14 Interspire Email Marketer

Free
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Interspire Email Marketer is the world’s leading solution that allows anyone to create, design, send and track profitable email marketing campaigns. It is the preferred email marketing software used by more than 20,000 businesses, digital agencies, and ISP’s to increase revenue and build lifelong customer relationships. It is a complete email marketing solution that offers lots of new ways to personalize your customer relations. With this tool, you can capture your subscribers’ first name, last name, age, salary, and even the size when they sign up to your mail list; you can use it to deliver personalized content.

The solution also helps you create an additional revenue stream; you can easily create user accounts and lock each account to the specific mailing list and restrict the task that each user can perform. Interspire Email Marketer also includes core features such as sending email communication, improving sales, building trust with subscribers, complying with email laws, etc. It is a complete email marketing solution that contains almost all the major tools to service to deliver a realistic solution.

#15 Reservio

Paid
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Reservio is a user-friendly appointment scheduling solution that simplifies how you manage your schedules and clients. It is designed to replace the phones and scheduling book by providing an all-in-one, easy-to-use cloud-based scheduling program that caters to all user types and sizes. The software comes with multiple advanced functionalities to help you monitor performance and promote business. It is currently used by more than 60,000 service providers and companies from more than 35 countries and changed the way people and businesses manage their appointments and enhance their business.

Along with core appointment and scheduling tools, Reservio is backed up and secured with 128bit SSL encryption that ensures users’ information is safe from unauthorized and illegal access, phishing, security breach, and all other malicious actions scammers. With the help of this software solution, scheduling becomes less difficult as it becomes an automated process. It helps you focus on engaging your customers and grow your customer base instead of wasting time scheduling.

#16 Sendgrid

Paid
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Sendgrid is an online email platform that delivers more than 18 billion custom engagement emails for internet and mobile-based businesses each month. The platform was built to serve developers and make it fast for businesses to emails regardless of their environment. It enables you to send an email over SMTP or HTTP or even the company’s official libraries. It is a comprehensive solution that manages various types of emails, including friend requests, shipping alerts, newsletters, and registration configurations, etc. Also, the tool manages ISP monitoring, sender policy framework, feedback loops, and domain keys.

Additionally, the tool delivers open rate reporting, CAN-SPAM compliance, and link tracking. A feature also allows businesses to track email opening, unsubscribes, bounces, and spam reports without any code. Unlike most similar email solutions, it also offers a template engine that offers thousands of free pre-built templates, and you can easily modify each one without any limitation. It offers 24/7 customer support and has a dedicated team that delivers personalized support and guidance to its customers. Sendgrid also includes core features such as custom API integration, SPAM filter testing, open and click tracking, feedback loop, DKIM customization, comprehensive marketing email services, etc.

#17 todo.vu

Paid
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todo.vu is an online productivity suite designed for freelancers and small teams to manage tasks, records, and client communication. The solution aims to deliver a user-friendly project and client management that automate a variety of tasks to save time and cost. With the help of this, users can easily track time and billing, personalized workspaces, email integration, collaboration tools, and all the other similar things without any effort. Through product management solutions, users can easily manage their projects and clearly see who is doing what, when, and for whom via an intuitive interface.

It introduces a simple and easy-to-understand control panel that enables users to organize individual, team, and client work using task management, time tracking, and reporting features. To enhance user productivity, it allows users to assign tasks and attach files and create checklists and conveniently. To make it a comprehensive solution, it introduces a complete assignment management system with some new tools that allow users to assign tasks to their team and customers easily. todo.vu also includes core features such as idea management, task tracking, agile development, communication management, set rates per staff, and projects, file sharing, quality assurance management, collaboration tools, etc.

#18 AdNabu

Paid
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AdNabu is a Google Ads platform that delivers AI-based functionality to help eCommerce businesses manage sales and conversions. The solution facilitates group ads of single products that enable users to search targeted keywords based on customers’ preferences. It also lets users handle product tiles, bids and identify the most profitable products to handle campaign performance. The platform includes channel analytics, campaign segmentation, marketing automation, search marketing, targeted ads, multivariate testing, feed optimization, and more.

Plus, it lets users modify bids based on micro-level factors that make it better than others. Unlike most other campaign management solutions, AdNabu also integrates products with Google Merchant Center to deliver real-time stock updates. It enables users to make product-oriented and category-based searches from custom templates and feed descriptions. The solution also integrates with third-party apps to deliver a comprehensive experience. AdNabu also includes core features such as account alerts, keyword research tools, website visitor tracking, goal tracking, category-based search, analytics, product data, etc.

#19 EasySendy Pro

Paid
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EasySendy Pro is an online advanced Email-Marketing platform designed for content creators such as Youtubers, Bloggers, Broadcasters, and others. It provides multiple campaigns that engage with customers and subscribers. It is compatible with small businesses and large-sized businesses like agencies and enterprises.

It has a cloud-based deployment that provides an end-to-end solution to scale up. It is available in desktop as well as mobile platforms such as android. It can capture subscribers from the website and embed the customizable web pop forms that automatically grow the list of emails efficiently with ease.

Top features of EasySendy Pro includes WYSIWYG email editor, analytics facility with reporting, template management, landing pages & web pages, spam can compliance, and many more. It allows automatic flow builder with drag-and-drop drip based on different conditions that can create A/B tests for an email campaign and set auto-response for follow-up emails.

It micro-segment the existing and new email lists based on the behavior of subscribers and customers. It also has the auto-sync ability for batter targeting form Facebook custom ad audience. The platform offers secure and custom pricing plans according to your needs.

#20 Compass

Paid
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Compass is a revolutionary project portfolio management solution designed to engage in feedback to improve ideas, rank, and collect ideas, rescore and approve plans with ease. It is compatible with the small-sized as well as large-sized organizations to scale up efficiency with descriptive and inferential statistics.

It gives the complete brief and status of the project based on the current situation. It has an extensive reporting feature that sends the alert notification to every staff member to achieve and approach the project milestones and also inform in missing data situations. Compass has a robust integration with SharePoint that offers the work-indexing and manages the multiple formats with a single sign-in.

The core features of Compass include Resource Management, Portfolio Management, Milestone Tracking, Project Planning and much more. It provides a full-fledged dashboard that helps you in collaboration and to track the activities of every individual.

It uses cloud-based hosting and compatible with mobile and desktop platforms such as Web-App, Windows. It democratizes your ideation with a star rating based on the analytic rate of projects. It can put improvement on auto-piolet, PPM adapts, PPM and big data, lean six sigma, and ROI.

#21 Mailjet

Freemium
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Mailjet is a global mail service provider that lets the user send and track transactional and marketing emails through an API or UI interface. The platform offers customizable priority and automated throttle management and can send emails from domains other gmail.com.

Mailjet offers contact synchronization, advanced segmentation in sending relevant emails, real-time metrics dashboard to track links with a Mailjet instead of opening different tabs or going to various platforms. The service supports numerous tools that help the user to identify such email addresses, which are sending spam emails.

Simple and easy pricing, scalability infrastructure, global deliverability, comprehensive API, STMP relay, and UI all are amazing features of Mailjet. It has clients all over the world, covering almost 140 countries and sending billions of emails monthly. Moreover, the support team of the service works 24/7 to answer questions and resolve customer issues.

#22 Leanplum

Paid
0

Leanplum is a mobile engagement platform that provides brands a place to look forward to the needs of their customers. The platform enables the brands to stay connected with the customers, which helps them to understand the need and wants of the customers and enables the brands to send the messages at the right time for active campaigning. The platform offers comprehensive campaign analytics, automatic message scheduling, and data science reports to make the relationship of the customer more resilient with the brands.

It allows the brand to set their campaigns according to demographic information or behavioral attributes to deliver relevant messages to the customers. Leanplum allows customization based on localization, technology, data enrichment, and many other aspects. The platform allows the companies to earn the trust of the customers by sending them the relevant and needed data. It comes with a feature of Campaign Composer that enables brands to build highly contextual campaigns to drive engagement and revenue.

Some important key features are Push Notifications, Email Marketing, In-app messaging, Web-push Notifications, Mobile Analytics, and many more. The platform’s mobile analytics allows the companies to dig deeper into the details and to see the success or failure of campaigns to make better decisions in the future. Training is provided in person and through webinars. Customer support is available through phone and email, while it comes with a paid version and offers a free demo on request.

#23 MailPoet

Freemium
0

MailPoet is a well-renowned plugin for CMS platform, which gives its facility in sending the newsletter, post notification, and email marketing automation for eCommerce and business-related platforms and websites. It has an excellent interface and comes with a constructive design with easy navigation, and the plugin can be used with any type of CMS platform.

It is known to be the best email sending platform for WordPress and give you responsive, beautiful, and strong content and media library to directly engage with your email sending platform. It is one of the unique platforms which lets you design marketing plugins, and you can also build and send them with both automated and manual email campaigns.

MailPoet provides you a separate dashboard for interaction, and the reporting is more reliable in this platform because it gives you real-time analytics of your current campaign. The program is featureful and gives you more than 50 templates that help you in setting up your new platform easily and get more leads in your business.

The main features of MailPoet include blog updates on autopilot, automatically integrating welcome function. It also offers a feature for collecting emails and growing more leads, analyses. It optimizes with real-time statistics, advanced delivery infrastructure, subscriber manager, platform friendly support team, GDPR compliant, and much more.

#24 Zoho Campaigns

Paid
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Zoho Campaigns is a simplified email marketing solution that allows you to create, plan, execute, and monitor your campaigns at a reasonable price. With the help of this, you can quickly create and send bulk emails that can be automated and giving you full control to reach and engage your leads and customers. The best thing about this solution is that it introduces the Dynamic Content feature that helps you target your customers and leads. It is a feature-rich solution and is designed for all sizes of businesses. There is a feature that allows you to design impressive emails with the help of pre-designed templates; an expert team uniquely creates each template to avoid creating email campaigns from scratch.

The solution adheres to the CAN-SPAM Act requirements that aid you in creating a transparent and honest relationship with your contacts. Like most of the other Zoho products, Zoho Campaigns also integrates with most of Zoho’s apps like the Zoho CRM, Survey, Analytics, etc., and other 3rd-party apps that are more productive. Also, its social media integration will help you to quickly share your email campaigns on social networks for better reach and engagement. Zoho Campaigns is a commercial tool and offer multiple price plans for all size of businesses.