Search Marketing Software provides you with a platform to improve your website or business ranking in the search engine results. The software’s organic search marketing space offers various analysis such as keyword and trend analysis and backlink tracking features to help you to boost up your website’s search outcomes. You can use this software to enhance the attention of customers to your websites by improving the keywords and content on the site. The software provides you with different results, such as conversions indicators done by the sales teams or analysis of pay-per-click advertising with paid search optimization tools. You can perform site audits to identify potential problems visitors might face when it comes to your site through this software. The software helps you to maintain and make the most out of your online presence on social media through SEO-related links backs, followers, and so on. You can utilize its dashboard to get insights on the performance of your website.

14 Best Search Marketing Software

#1 Moz

Free
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Moz is an incredible SEO platform for all clients. It is a top SEO tools supplier that utilizes fundamental and propelled research tools to help you in your website improvement. It offers keywords research tools and an SEO important words generator. It has a complete toolbox, an asset focus, and a Moz people group for interfacing with other individuals overseeing SEO features.

It offers a huge choice of site exploration tools. This platform provides different features that would help you better rank your site like, Open Site Explorer, Keyword Analysis, Rank Tracking, On-Page Optimization, online networking checking, SEO web crawler, join research, and a few others.

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#2 Majestic SEO

Free
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MajesticSEO is one of the greatest link intelligence platforms presented to website owners today. The best part about this tool is that it is free; at least a big part of it is and uses its own tools such as Linkscape from SEOMoz and link data from RavenTools. It surveys and maps the Internet, making it the biggest business link intelligence database on the planet.

It is a dispersed web index crawler venture, making it the biggest industrially accessible connection insight database on the planet. It is always returning to site pages and sees around four billion URLs consistently. The issue with expansive business web search tools is that they don’t impart their information to anybody, particularly to anyone about connection charts and calculations. In such a case, it is an amazing tool to handle all of these issue perfectly

#3 Serpstat

Paid
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Serpstat is an all-in-one SEO platform that consists of five modules: Rank Tracking, Backlink Analysis, SEO audit, Keyword Research, and Competitor Analysis. It’s a Growth hacking tool for SEO, PPC, Content Marketing, Marketing, and Search Analytics. Using this, you can benefit from your competitors’ experience in attracting leads through organic and paid search, track your main competitors and improve your content, as well as your SEO and PPC efforts.

Serpstat tracks and stores the top 100 search results for every keyword, provides Full backlinks data collected over the last 2 years, makes in-depth URL analysis, and so on. You can get the information you want thanks to its robust filters. This tool is perfect for big agencies, startups, freelancers, and even for newbies wanting to learn SEO without spending too much money.

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#4 Ahrefs

Paid
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Ahrefs Site Explorer is a search engine optimization platform for watching and analyzing backlinks to a particular site. Its index of links updates every fifteen minutes and can show links, links domains, anchors, and the best pages of a domain. Its SEO reports allow you to view any site as if through the eyes of the search engine. The platform is quite useful to find inaccuracies in titles, Meta descriptions, Meta keywords, headers, etc.

It makes an incredible showing with regards to demonstrating both social and backlinks. It provides complete details of any URL provided, including Domain Authority, Backlinks, Traffic, and ranked keywords. Similarly, in the keyword explorer section, you need to search for a term and find related keywords.

#5 SpyFu

Paid
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SpyFu is a site analytics tool used to analyze all the aspects of a website and its keyword research. This is a simple tool that lets you find out different aspects regarding a domain. All you need to do is add the domain name to its search box and press “analyze” to start the process.

Once this analysis is completed, you will see a detailed report about all the keywords they have used in their content or purchased from Google Adsense. Besides this, you will also see their current ranking and organic traffic in numbers & graphs as well. You can also visualize all the details from the last fifteen years using Spyfu.

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#6 BrightEdge

Paid
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BrightEdge is an SEO marketing and promotion tool for promoting experts to line up and enhance substance to show signs of improvement. It gives the main SEO platform helping more than 8400 worldwide brands to more prominent SEO achievement. Its Data Cube gives advertisers a broad comprehension of billions of tools for buyer goals.

Its search features let you find out all the latest trends and use them for your own benefit before anyone else uses them. Then its content marketing feature lets you optimize your website according to all the latest trends of search engines. It also helps you boost your social media presence by running successful campaigns.

#7 Raven

Free
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Raven is a web advertising and marketing instrument for SEO, Social, SEM, and paid search marketing intended to help promote businesses. Many agencies and advertising experts use it to automate, plan and send ravishing developing reports to their customers. This tool has everything an SEO administrator needs to survey and track a site entirely.

This tool offers, back screen connections, track relevant keywords, or track competitors. While crawling a website, it will track all of its activities and find out all its issues. With the review tool, you can get a point-by-point report on any part of the site. Its interface is simple for clients to navigate and to use for business promotion.

#8 UpCity

Paid
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UpCity is a native inbound marketing service designed for organizations seeking to acquire, scale, and turn drive-ups for their small trades’ customers profitably. It is a flexible solution for agencies to help you grow and scale your company by managing all your data in one place, acquiring and scaling SMB relationships, and infinite SEO resources to help increase your team. Moreover, small businesses are allowed to get top ranking in Google, learn how SEO works, and make it easy to follow the action plan.

UpCity utilizes keyword proposals by letting you enter the class for which you are keen on producing keywords. This administration is valuable and provides records and arrangements of keywords. However, this tool permits you to pick five keywords to target and track. It gives you a chance to track up to three competitors, including backlinks and keywords rankings.

#9 Advanced Web Ranking

Freemium
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Advanced Web Ranking is a web-based SEO software for thriving web admins and internet marketers. It allows you easy local and mobile rank tracking with 100% white labeled reports online. It has an all-around composed dashboard that permits clients to make extends effortlessly and helps clients discover the relevant keywords to fabricate their SEO technique. This product comes with reliable competition watching and the surety of data privacy.

Check your website’s execution and consider Advanced Web Ranking’s keyword triggers to conceivable web index calculation change. This SEO administration programming is an extraordinary tool that you can use for SEO to help you monitor multiple marketing points. It gives the greater part of the most significant SEO tools in one complete bundle and helps you track your information with completely adaptable and delightfully exhibited reports.

#10 Open Site Explorer

Free
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Open Site Explorer is a tool that helps marketers all over the world to research backlinks, find link-building, and discover potentially damaging rank-impacting links. This tool is specially made for those who want to beat their competitors and increase their productivity. Using this tool, you can easily get all the backlinks, site authority, inbound links and compare them with each other.

It is a simple and easy-to-use tool that does not require any development skills. You need to type the page URL that you would like to examine and click on the search button. It will show all the results within a few seconds. Under the page metrics, you’ll see data specifically for the URL. The page allows you to examine authority and establish links quickly. Open Site Explorer is a great SEO tool that uses millions of users around the world.

#11 SEOquake

Free
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SEOquake is an all-in-one free SEO platform that checks any webpage for a massive selection of SEO parameters on the go with the free browser extension. Using this extension, you can easily review all major metrics in a heartbeat, set parameters for a search query, run a complete SEO audit, and check social statistics for Facebook and Google+, etc. The great thing about this platform is that it consists of several tools you can use depending on which specific search engine optimization endeavors you are pursuing.

Its Search engine optimization bar is an additional toolbar located at the top of the browser windows, and it presents core metrics that you can easily customize. SEOquake is a complete solution with all the major services and tools and allows you to get detailed reports for the specific page you are analyzing. This solution includes core features such as SEO dashboard, SERP overlay, switch between a great choice of reliable data sources, keyword analysis, print, export, etc.

#12 Pro Rank Tracker

Free
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Pro Rank Tracker is a most comprehensive rank tracking and reporting solution that helps you get the most up-to-date, easy-to-understand SEO ranking information on all your website and much more. It is an alternative to SEOquake and offers all the similar services with some advanced features and tools. The solution has the most accurate algorithm of any ranking software. It is a web-based solution that allows you to access it anytime, anywhere worldwide.

With the help of this application, you can view your rankings, generate reports and manage all your account without any limitation. It also allows you to save both schedule and direct reports to G drive and Dropbox. Like other SEO platforms, it also consists of many tools and features that help you get what you actually want. Pro Rank Tracker includes core features such as WordPress Plugins, API access, custom enterprise, keyword suggestions, bulk adding and organizing, ranking discovering, and much more. Do try it out; you’ll be amazed at all the things on this powerful platform.

#13 AgencyAnalytics

Paid
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AgencyAnalytics is an all-in-one feature-rich SEO reporting software solution specially designed for marketing agencies, providing keyword tracking, backlink monitoring, social analytics, automated reporting, multiple 3rd-party analytic integrations, etc. It is a powerful platform that allows users to create custom dashboards for an overview of their customer’ campaigns with the ability to drag and drop multiple widgets that deliver details on Google and Bing ranking, numbers of backlinks, engagement across multiple social media platforms, and statistics from Google AdWords, Analytics and Searches Console Integrations. The software is designed by a team of professionals and includes all the major and leading features, including a customizable and branded dashboard for each campaign.

This feature allows users to personalize the details presented to each client based on the metrics that matter most. AgencyAnalytics also includes an SEO audit tool that crawls and analyzes customer’s sites once a week to identify all issues affecting organic search engine rankings. More than 44 issues are automatically flagged, including duplicate page content and Meta description, broken links and image issues, etc. Issues can be arranged, and all fixes are quickly tracked that can be used to demonstrate progress over time to clients. Unlike others, it also has an automated reporting feature that makes it a comprehensive SEO reporting solution. AgencyAnalytics also offers core features such as progress tracking, custom mobile app, custom URL, call tracking and metric, custom dashboard, API access, SEP audit, etc. It is a commercial SEO tool and offers multiple price plans that depend on your needs.

#14 SEMrush

Paid
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SEMrush an intelligent business marketing software that allows organizations to advertise their business digitally. It is an all-in-one software that helps you run pay-per-click, content marketing, SEO, and social media marketing campaigns.

It also helps your website or page in the auditing of on-page SEO through which you can improve your ranking on the search engine. By looking after the optimization of your page, you can make the growth of your business. This software also helps you out in hunting the strong and popular keywords that you can use in the campaigns. The more valuable keyword you will have, the more audience you can target.

Now you don’t need to hire any digital marketing agent because this software contains all of the features of a perfect digital marketer. By using this software, you can understand SEO more easily. It provides you with very accurate reports on how your competitor’s website is performing. It also offers daily news about your platform, and by making the comparison, you can bring positive changes to your business.