In any business, keeping an eye over the activities and statistics and getting the required information with a specific end goal to use sound judgment can be said to be a standout amongst the most vital reasons why the business will succeed or fizzle. Organizations from enormous too little routinely take tireless spread sheets, following deals, stock, up and coming requests, costs, and a great deal more, so they can effectively observe where their business is going and what transforms they mind need to execute. Web analytics is the tracking, measurement, collection, analysis and reporting of web information for purposes of comprehending and optimizing web usage. Web analytics is not just a utility for measuring web traffic but can be utilized as a service for business and market research, and to examine and get better the productivity of a website. In the list below, we have rounded up some of the best Web Analytics services.

16 Best Web Analytics Software

#1 Google Analytics

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Google Analytics is a freemium web service that provides statistics for website owners using Google Adword, Google AdSense, and Google Webmaster tools. With this tool’s help, web owners can access the data on their website regarding visitor location, time spent on site, page visited, monitoring system, browser used, Internet speed of visitor, etc.

There is one limitation over using Google Analytics, and that is its availability for the Google AdSense and Adwords users only. That limitation makes Google Analytics a minimal analytic and visitor tracking platform. Google Analytics will allow you to get a better insight into your website about how it is performing.

You can get results across all of your websites, apps, and even offline channels as well. It will make you able to get the behavior of your visitors in real-time. Among a lot of features and advantages, the major one of Google Analytics is that it will help you improve your engagement.

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#2 StatCounter

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StatCounter is a free web-based invisible web tracker and web traffic monitoring platform that displays the number of new and returning visitors on your website in real-time. Embedding the script of StatCounter is very easy, and creating an account with StatCounter is simple too.

One of the most significant advantages of using for checking the hit counter is that it is a highly configurable web tracker that makes its users able to get the detailed web stats in real-time. If you are looking for a highly professional stat counter to monitor the real-time activity of the visitors of your website, then here is the StatCounter that will make you able to track each visitor along with its operations in real-time.

It is effortless to start working with StatCounter that requires only a three-step installation. First, create an account and customize or chose invisible tracking and then paste the code into your website. Right after the installation of the system, you will be able immediately to view the stats of every next visitor visiting your website. All site stat will be real-time, and there will be no delay at all.

#3 Histats

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Histats.com is a real-time visitor’s stat telling platform that makes the website owners able to check the real-time traffic on their websites. The users of Histats.com can even monitor the activities of their users by checking the duration on site, article view by the visitors, tag, or keyword, if any used by to approach a specific article on the site.

Histats.com is a way to know about the behavior of the visitors and then create the content accordingly. It support graphical, chart, and text-based reports system. In a chart and graph mode, the users of Histats.com can check for the new visitors, total visitors and page visited in a day.

In the same manner, they can also check for the number of visitors on any specific article by filtering through visits according to title and according to link. It also displays the number of visitors currently on your website and the average stay on the site. It is effortless, like 1, 2, and 3.

Create an account with Histats.com by providing the link to your website. You will be provided with a simple code that you are required to paste into the analytic section of your site, and you will immediately start getting the information of the visitor.

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#4 AFSAnalytics

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AFSAnalytics.com is an advanced level of stat teller because of the features that it delivers to its users. Telling about the new visitors, total visitors and the number of pages visited is a common service being provided by the most of the web track and visitor tracking tools.

But what make the AFSAnalytics.com special one is that it allows the users to get the location, IP address and even the system being used by the visitor. AFSAnalytics.com is not about telling the number of visitors and behavior of visitor only.

It is about providing you each and every information of your user so that could plan and manage the content of the articles as per the requirements of the visitors. In that’s way, you can ensure the high traffic and permanent engagement of visitors at your website.

Chart, graphs and text based reports all are supported by the AFS Analytics. You can also check for the sources from where the visitors are coming. This will make you able to plan even at the search engine levels as well.

AFS Analytics also support for the visitors coming from social media channels. In short, you will be provided with all those resources that will make you able to track the performance of your visitors on your website.

#5 Piwik

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Piwik is a free and open-source web analytics tool that provides detailed reports on your website regarding its visitors, search engine used, keywords used, page visited, files downloaded, and many more. Apart from the report system, its users can save notes and attach them to any previous date.

Its multiple features, such as transitions, goals, e-commerce, page overlay, row evolution, and custom variables, give users the best way of organizing their marketing strategy. In addition to custom features, many customizable and directly features related to web traffic such as privacy options, scheduled reports, log importing, the API, and the mobile app are also being provided by Piwik.

The main advantage of using Piwik is that it is an entirely open-source analytics platform that works beyond the simple analytic platform. It is a wholly free analytic platform that requires no cost at all at any stage. It is designed for marketplaces, developers, hosting providers, and customer service based websites.

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#6 Woopra

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Woopra is a real-time commercial customer analytics service for marketing designed to assist organizations in optimizing customers’ behavior by providing data on individual website visitors and aggregate analytics reports of all visitors. Besides giving reports, it also provides a comprehensive profile for every single user in real-time.

Reporting like segmentation, funnels, retention, and much more are part of its features. You can integrate Woopra with multiple tools like pipedrive, WordPress, MySQL, HubSpot, Marketo, box, etc. To be smart in an online world, you required to be now about the intelligence of your visitors.

Woopra will tell you to know about the preferences and all types of behavior of your users. What makes the Woopra special one is that it can be used for tracking the visitors’ performance on apps and even emails as well.

You will be able to get a pulse on every customer interaction by way of accessing customer profiles, real-time analytics, and personalization. In the customer profile area, you will get the data and track the activity of your visitors in real-time. Then there is analytics from where you can access the customizable analytics. Woopra is a highly personalized analytic platform that makes you able to automate data-driven actions.

#7 KISSmetrics

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KISSmetrics is a customer intelligence and web analytics service, which connects all your data to real people. If you are using multiple devices and browsers, then it will also link all your data to a single person in KISSmetrics. You will check everything that the visitor has done from the initial stage to the last.

It will provide you accurate data of real people by which you will be able to optimize your marketing strategies at every step. Moreover, it offers multiple reports such as funnel reports, A/B test reports, revenue reports, and cohort reports to web owners that have a high impact on the success of the business.

The three main advantages of KISSmetrics are track people, better segmentation & campaign results, and retain the engaged visitors. The four essential features of KISSmetrics are analyzed, engage, click to track, and integrations. All these features then opened in the various other features and functions. A lot of marketing tools and articles are there to improve your marketing level.

KISSmetrics is an entirely commercial service that is available against four premium plans. KISSmetrics is available in the four premium plans of KISSmetrics Starter, KISSmetrics Basic, KISSmetrics Pro, and KISSmetrics Enterprise. These plans are available against a per month price of $200, $700, $2000, and special order price, respectively.

#8 Clicky

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Clicky is a web analytics tool, which provides real-time data of visitors. Everything which you think necessary for web marketing will be surely available on this platform. Clicky allows you to see individual visitors and every action they perform on your site, their usernames, and email addresses.

Heatmaps feature is a unique feature of the Clicky, which provides you the data of those visitors who completed a specific goal. Its on-site analytics widget allows you to see how many visitors are on your site and how many on the page you are currently viewing. It also alerts you in case of your sites go offline so that you can take necessary steps immediately.

From analytics to marketing, Clicky provides the all necessary tools to the users. Check out some stunning features of this real-time web analytics platform that are everything in real-time, in-depth detail of all activities, detail of individual visitors and their actions, availability of Heatmaps, on-site analytic platform, and uptime monitoring system.

In addition to the web analytics system, Clicky also delivers the powerful and flexible API for twitter analytics, Google search engine rankings, video analytics, bounce rate, HTTPS tracking, and much more. Clicky will always deliver you the best possible tracking options.

#9 Open Web Analytics

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Open Web Analytics is a modern level analytic solution that delivers tools to make you able to track and analyze the activities of your visitors on your websites and even applications.

It is a multifunctional analytic tool that you can use to track and analyze the behavior of visitors. OWA is open-source web analytics, which means that anyone can install and run it on their host. Significant new features that are integrated into its latest version and provides you to set the five custom properties of your customers regarding page views, sessions, clicks, action, events, etc.

Segmentation, live view, the result set filtering, lots more metric and dimension combinations, IP address exclusion, IP address anonymization, and many more features will surely do your marketing as you have in mind. Open Web Analytics is the provider of default and customizable features. It is a simple yet powerful way to know about the behavior and intelligence level of your visitors.

#10 Mouseflow

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Like its name Mouseflow, it is a platform that makes the users able to track mouse clicks and movements of the visitors’ website. Mouseflow is a web analytics platform that provides you the behavior of visitors towards your website. Everything performed by visitors like what they read, which post they are interested in, movement of the mouse, and many more are available on fingers. It is one of the best analytical tools that will make you able to increase sales and boost conversions.

This simple web analytic tool gives you plenty of statistics and features and figures out how intuitive your site feels on the whole. Deloitte, The Weather Channel, LexisNexis, GreenPeace, sears, Phone.com, INTUIT, etc., are customers of this analytic web service. If you are looking for a professional level of analytic tool for your serious marketing projects, then Mouseflow is best for that purpose that allows you to understand visitors, their behavior, and intelligence level and take appropriate action like never before.

Heatmaps that are regarded as essential elements of analytical tools are the parts of Mouseflow. Mouseflow is a paid analytical platform. The three commercial plans by Mouseflow are Mouseflow Starter, Mouseflow Growth, and Mouseflow Pro. These are available against per month prices of $24, $79, and $299, respectively.

#11 AWStats

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AWStats is an all in one analytic tool suitable for analyzing the performance of websites, mail, FTP servers, streaming media, and various other visitors based channels. All these platforms make the AWStats a universal level of the analytic channel that can be even used for different channels, also in addition to websites.

It is a free and open-source analytical platform that is even used as a file analyzer and for advanced statistics purposes also. One used AWStats will provide you all the information that your log contains within a few web pages. It is an expert in getting the data from all primary servers, including the Apache log files.

Check out the main highlighted features and functions of AWStats that are several unique visitors, total visitors in a day, visit duration, rush hours, regular hours, average, browser used, and a lot of others. In short, AWStats will make you able to get each detail of visitors visiting your website.

#12 Ptengine

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Ptengine is web analytics and heat map tool for the webmaster and digital market managers to view how their website is doing on the internet world. If you want a simple and easy to use web analytic platform that makes you able to see the performance of your website in a user-friendly display environment, then Ptengine is among simple yet powerful web analytic platforms.

Ptengine is a way to improve the performance of your website by examining the taste and behavior of visitors on your site. By using the Ptengine, you will be able to get the essential information about the visitors about page visit, clicked, time of entry and exist, tag or keyword used, and a lot of others.

The Heatmaps system of Ptengine will make you able to understand the intelligence level of visitors about what they do on the web pages. From stunning click to scroll, you can get the complete information by way of Heatmaps.

Ptengine is available in four options, Lite, Startup, and Growth. The free one is a hundred percent free with limited features. Per month prices of the remaining three are $7, $39, and $79, respectively.

#13 Plumb5

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Plumb5 is a real-time end-to-end customer-centric digital analytical & marketing automation utility system helping marketers to generate more leads using automated tools. It allows you to pin out intent-based targeting and personalization by involving with web audiences at high time. It is an inventive and a state of the art utility for today’s reach.

Some main advantages of using Plumb5 are the helping tools that offer in the shape of gathering data at a centralized place, web analytics platform, scheduling of meeting, and much more in real-time. Today thousands of web masters and web owners are using Plumb5 because of the highly advanced services delivered by the Plumb5.

Some main highlighted features and functions of Plumb5 are visitor analytics, personalization, content measurement, chat, mail campaigns, lead management, communities, social search, unified profiles, and much more.

The automation system of Plumb5 makes users able to process the data, improve the results, and reduce the time. Before going to the premium version of Plumb5, the users can go for a fifteen-day free trial to explore the features of the Plumb5 in advance.

#14 Survicate

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Survicate is a marketing SaaS tool that allows you to find out your prospects, main points, and requirements with onsite surveys. The service enables you to understand what your visitors want and what’s preventing them from achieving it. Survicate uncovers friction points and objections at various levels of the buying process.

Survicate is a highly advanced way to collect the feedback of your visitors in the shape of monitoring their activities on your website. It is a way to discover more about their visitors by knowing what they do on your website.

Survicate feature includes survey invitation, message screen, targeting, report analytics, reporting module, reporting API, email reports, CSV exports, and much more. The integration system of Survicate makes it a universal level of web analytics tool.

It is fully compatible with Google Analytics, HubSpot, Intercom, Woopra, and various other web analytics and reporting tools. Moreover, Survicate is a highly customizable web analytical platform that allows users to configure the analytic part to the requirement of their websites.

#15 A1WebStats

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A1WebStats is a web analytics and lead identification platform that will enable you to check for the stat of visitors on your website. It is an analytics utility giving information for each web visitor, including the company, which pages they looked at, and other such stuff.

This service comes with link popularity tracking, online advertising tracking, page views, referral source tracking, reporting & statistics, activity by a search engine, average time viewed, keyword tracking, and much more. A1WebStats is a leading identification platform for large businesses and brands to check for the visitors’ behavior on their websites and against their digital media campaign.

It is effortless to install the A1WebStats on the website and get the real-time behavior of visitors on the site. If you want to know about which companies are visiting your website or want to get more from the product website or wish to assist the deciphering website visitors’ data, then here are the A1WebStats that will help you in all these sections.

#16 Bizible

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Bizible is a system that lets companies to efficiently track offline revenue back to the accurate online marketing source so that they can easily monitor and optimize marketing by ROI in Salesforce. It includes features such as online advertising tracking, page views, referral source tracking, reporting & statistics, activity by a search engine, conversion tracking, and much more.

Bizible analytical tools are based on the behavior of the general visitors, and it makes it possible and simple for its users to get real-time information about visitors comprehensively. This platform unifies the visitors’ behavior and advertising data and allows the users to increase the chances of success of marketing investment.

Search, advertising, content, social, and offline are some essential factors Bizible consists of the solutions of which. No doubt, it is designed for marketing and advertisement purposes. Still, the content section of the Bizible allows users to know about the visitor’s performance on PR, blog, website, referral, and emails. These features collectively make the Bizible a multifunctional analytical platform.