Callrail is a platform that enables call tracking and analytics for web forms and phone calls. It measures call conversions from digital and offline marketing campaigns using PPC keywords. The call recording feature improves customer service and coaching of staff and easily qualify the leads.
The platform allows users to view and capture the total journey of the visitor before and after the call. Moreover, Callrail helps the companies to understand which campaigns, words, and websites are the main focus of the conversation. It also enables users to understand which campaigns are performing best through real-time reporting.
Callrail enables the companies to identify those marketing channels such as radio, TV, etc. which are producing more calls. This helps in understanding the demands of customers which results in more closed deals and profitability.
Key features of the software are Call recording and tracking, Call follow up, Lead Capture, Email notifications, and Dynamic number insertion. It comes with a free trial and a paid version, while training is available through webinars and documentation. Furthermore, technical support is available during business hours and online.
More About Keymetric
Keymetric is a call tracking and customer interaction software for the user’s website and mobile applications. The platform helps the user to get access to real-time data, which spans around the entire marketing portfolio of the company. It enables the tracking of calls, whether made from mobile phones or a digital device, without tracking the number of the customer.
The application allows the sales and marketing teams to track the visitors’ every step throughout their visit to the website. It enables the organizations to measure and view real-time data to do analysis on advertising effectiveness and make decisions accordingly. Furthermore, Keymetric allows users to track unlimited online and offline engagements of customers from all campaigns without a hassle.
Key features include Channel management, Multi-Campaign, Conversion, and Keyword Tracking, Referral Source Tracking, and User Interaction Tracking. Moreover, it integrates with Google Analytics, Yahoo, and many other platforms. It comes with a free trial and a paid version with monthly charges and supports web and cloud-based platforms. Training is available online and through documentation, while technical support is available during business hours and online.