Marchex is a call tracking software that enables the digital marketing companies to track calls of customers. It provides advanced conversation analytics to businesses and blocks unwanted calls from non-serious people.
The call tracking feature of Marchex enables the companies to perform Search analytics, which helps in gathering real-time keyword attribution for every phone call from mobile search. Moreover, this platform also launches high-quality inbound phone calls. Marchex enables the businesses and companies to understand who, when, and why a customer called them, and this helps them to build their customer network. The platform allows users for monitoring and cloud-based elastic computing capacity for 24/7 the whole year.
Some essential features are Call routing, Caller identification, Conversion and keyword tracking, Voice recognition, and campaign attribution. This application enables businesses to manage and run their campaign themselves without a third party. Marchex provides users the optimization of their campaigns and reporting on all these campaigns. It provides security with SOC 2 Type II and enables HIPAA compliance. Training is provided in person and through documentation and webinars, while technical support is available online.
Callbox is a platform that offers B2B appointment setting services and traditional telemarketing, which enables the companies to find potential customers. It is used by various fields such as IT, healthcare, real estate, travel, finance, etc. to generate leads for businesses. This platform is an excellent source to increase leads online as it attracts the audience to the website by search engine optimization.
The working of Callbox is simple; it identifies the list of companies that match the customer profile, expands the targeted companies to get the key prospects, engages with all of them through different channels, then it sets and confirms appointments with the right people at the end. It saves time of companies by helping them to find potential qualified customers.
Callbox works through various channels to attract customers, such as it sends personalized and event-triggered emails and SMS notifications. It also displays banner Ads on website, and follow up prospects via email and call, provides 24/7 sales chat support, and invite customers on social platforms to connect. Technical support is available online
Telmetrics is a platform that offers basic call tracking features to advance call attribution. The platform focuses on improving the efficiency of marketing campaigns and digital advertising of agencies, enterprise-level brands, etc. The platform ensures that every incoming call or text is monitored and measured accurately in a spam-protected environment.
It easily integrates with other platforms to enhance the performance and results of campaigns launched by sales and marketing teams. Telmetrics also provides security tools and privacy to the user’s data so that no call or lead is lost. Telmetrics offers algorithms to analyze the conversations between agents and customers to detect purchase intent.
It also enables the sales team to have a live chat with customers to generate more lead. Furthermore, it enables the users to gather useful information about visitors or callers, which enables them to analyze whether they are reaching their desired audience or not. Training is provided online and through documentation, while technical support is available via phone and email. Telmetrics offers a free demo and has a paid version.
Keymetric is a call tracking and customer interaction software for the user’s website and mobile applications. The platform helps the user to get access to real-time data, which spans around the entire marketing portfolio of the company. It enables the tracking of calls, whether made from mobile phones or a digital device, without tracking the number of the customer.
The application allows the sales and marketing teams to track the visitors’ every step throughout their visit to the website. It enables the organizations to measure and view real-time data to do analysis on advertising effectiveness and make decisions accordingly. Furthermore, Keymetric allows users to track unlimited online and offline engagements of customers from all campaigns without a hassle.
Key features include Channel management, Multi-Campaign, Conversion, and Keyword Tracking, Referral Source Tracking, and User Interaction Tracking. Moreover, it integrates with Google Analytics, Yahoo, and many other platforms. It comes with a free trial and a paid version with monthly charges and supports web and cloud-based platforms. Training is available online and through documentation, while technical support is available during business hours and online.
Calltrackingmetrics is a cloud-based call tracking platform that is backed by contact center functionality. It helps companies and marketing agencies to deliver more organized and personalized customer experience. The platform provides the right analytics to the sales team about all of their advertising campaigns to make sound decisions. Calltrackingmetrics allows the marketing and sales teams to track information from other sources such as chats and texts.
Moreover, sales teams can correct and update their information from website forms that visitors fill. It also offers live chat to capture more business and support customers in the hour of need. This application enables the sales teams to track every conversion by tracking the calls and campaigns and keeps the phone number and name of the caller save in their storage for later use.
Key features are CRM, Call Recording and Routing, Conversion and Keyboard Tracking, Call logging and Scripting, and Data Analytics. Calltrackingmetrics offers endless tracking for both local and toll-free numbers in almost more than fifty countries. The platform comes with a free trial and a paid version and supports platforms, i.e., web and mobile devices. Training is provided through webinars and in-person, while technical support is available online and for 24/7.
Acquisio is a powerful campaign management software used by marketing and sales teams to optimize their advertising campaigns. It enables managers to report and manage all kinds of marketing initiatives through its easy-to-use dashboard. It provides social ad optimization, bid and budget optimization, branded reports, and chat support to companies.
Acquisio allows the management of campaigns with minimum staff and automates all time taking tasks related to campaign management. Its PPC reporting tool provides easy-to-read reports that contain all real-time information to enhance the efficiency of marketing teams. Some essential features are Customizable dashboard, Channel management, Keyword and Conversion Management, User Interaction Tracking, and Data Analytics.
Acquisio updates the information after every half an hour to ensure real-time management and optimization to the marketing department. Moreover, the platform can integrate data from other sources easily. The platform is supported by web and cloud platform, while training is available in person and through webinars. Acquisio comes with a free demo and a paid version, and technical support is available during business hours and online.
Responsetap is an intelligent call tracking platform that enables users to optimize their marketing and sales campaigns. It gives every website a unique number to connect the call that allows the users to understand which keywords or campaigns generated that call.
It is SmartMatch technology enables companies to see which marketing channel is enhancing the sales by phone/calls. Moreover, companies can check their data whenever they want as these platforms offer them lifetime access to their call data. Furthermore, Responsetap integrated with other tools that allow the smooth movement of data.
The call tracking data and reports offer users to understand that what made the phone ring. Furthermore, the call split call recording feature enables the users to listen to both the customer and the agent. The analytics and reports allow the agent to talk on specific topics, which are the customer’s interests.
Responsetap provides sales and marketing teams with a chance to optimize their decisions through its call tracking analytics. It comes with a paid version, and customer support is available online.
#7 Dialogtech (Formerly Ifbyphone)
Dialogtech is a conversation intelligence platform for marketing and sales departments, which enables them to optimize mobile marketing through its call analytics and automation solution. It has reduced the per-call cost to raise the confidence of marketers and encourage them to use this platform more.
This platform enables companies to measure how good their marketing campaigns are working when it comes to generating calls. It integrates with the Google Ads Extension feature that offers the user to see which keywords are triggering calls. Dialogtech enables the companies to track the whole visit of the visitor before and after the call.
Key features of Dialogtech are Conversation Analytics, Call and Marketing attribution, Customer Journey Optimization, and ROI Tracking. The conversation analytics enables the sales department to evaluate the performance of their sales agents effectively.
The solution comes with a free trial and paid version, and training is available through webinars and in person. Technical support is available 24/7, and it supports cloud and web platforms.
Callrail is a platform that enables call tracking and analytics for web forms and phone calls. It measures call conversions from digital and offline marketing campaigns using PPC keywords. The call recording feature improves customer service and coaching of staff and easily qualify the leads.
The platform allows users to view and capture the total journey of the visitor before and after the call. Moreover, Callrail helps the companies to understand which campaigns, words, and websites are the main focus of the conversation. It also enables users to understand which campaigns are performing best through real-time reporting.
Callrail enables the companies to identify those marketing channels such as radio, TV, etc. which are producing more calls. This helps in understanding the demands of customers which results in more closed deals and profitability.
Key features of the software are Call recording and tracking, Call follow up, Lead Capture, Email notifications, and Dynamic number insertion. It comes with a free trial and a paid version, while training is available through webinars and documentation. Furthermore, technical support is available during business hours and online.
#9 AdInsight Limited
AdInsight Limited is a call tracking and recording software that enables businesses to justify spending on ads and cut ineffective advertisements. The software enables the businesses to track the visit of the clients on their website and informs the users when the client is dialing the number of them.
It also enables businesses to see what the visitors do on their website before and after the call. Key features of the platform are call recording tool, conversion monitoring, call tracking, and keyword monitoring. The new version of AdInsight Limited enables the companies to track whether the call resulted in a sale or not.
AdInsight Limited allows businesses to measure their return on investment and allows them to create different rules that they want to track on their website. The software can be deployed on Cloud and Desktop, and it is ideal for mid-sized businesses. AdInsight Limited comes only with a paid version and offers technical support through online.