Callrail is a platform that enables call tracking and analytics for web forms and phone calls. It measures call conversions from digital and offline marketing campaigns using PPC keywords. The call recording feature improves customer service and coaching of staff and easily qualify the leads.
The platform allows users to view and capture the total journey of the visitor before and after the call. Moreover, Callrail helps the companies to understand which campaigns, words, and websites are the main focus of the conversation. It also enables users to understand which campaigns are performing best through real-time reporting.
Callrail enables the companies to identify those marketing channels such as radio, TV, etc. which are producing more calls. This helps in understanding the demands of customers which results in more closed deals and profitability.
Key features of the software are Call recording and tracking, Call follow up, Lead Capture, Email notifications, and Dynamic number insertion. It comes with a free trial and a paid version, while training is available through webinars and documentation. Furthermore, technical support is available during business hours and online.
More About Marchex
Marchex is a call tracking software that enables the digital marketing companies to track calls of customers. It provides advanced conversation analytics to businesses and blocks unwanted calls from non-serious people.
The call tracking feature of Marchex enables the companies to perform Search analytics, which helps in gathering real-time keyword attribution for every phone call from mobile search. Moreover, this platform also launches high-quality inbound phone calls. Marchex enables the businesses and companies to understand who, when, and why a customer called them, and this helps them to build their customer network. The platform allows users for monitoring and cloud-based elastic computing capacity for 24/7 the whole year.
Some essential features are Call routing, Caller identification, Conversion and keyword tracking, Voice recognition, and campaign attribution. This application enables businesses to manage and run their campaign themselves without a third party. Marchex provides users the optimization of their campaigns and reporting on all these campaigns. It provides security with SOC 2 Type II and enables HIPAA compliance. Training is provided in person and through documentation and webinars, while technical support is available online.