Callrail is a platform that enables call tracking and analytics for web forms and phone calls. It measures call conversions from digital and offline marketing campaigns using PPC keywords. The call recording feature improves customer service and coaching of staff and easily qualify the leads.
The platform allows users to view and capture the total journey of the visitor before and after the call. Moreover, Callrail helps the companies to understand which campaigns, words, and websites are the main focus of the conversation. It also enables users to understand which campaigns are performing best through real-time reporting.
Callrail enables the companies to identify those marketing channels such as radio, TV, etc. which are producing more calls. This helps in understanding the demands of customers which results in more closed deals and profitability.
Key features of the software are Call recording and tracking, Call follow up, Lead Capture, Email notifications, and Dynamic number insertion. It comes with a free trial and a paid version, while training is available through webinars and documentation. Furthermore, technical support is available during business hours and online.
More About Responsetap
Responsetap is an intelligent call tracking platform that enables users to optimize their marketing and sales campaigns. It gives every website a unique number to connect the call that allows the users to understand which keywords or campaigns generated that call.
It is SmartMatch technology enables companies to see which marketing channel is enhancing the sales by phone/calls. Moreover, companies can check their data whenever they want as these platforms offer them lifetime access to their call data. Furthermore, Responsetap integrated with other tools that allow the smooth movement of data.
The call tracking data and reports offer users to understand that what made the phone ring. Furthermore, the call split call recording feature enables the users to listen to both the customer and the agent. The analytics and reports allow the agent to talk on specific topics, which are the customer’s interests.
Responsetap provides sales and marketing teams with a chance to optimize their decisions through its call tracking analytics. It comes with a paid version, and customer support is available online.