The Trade Desk
The Trade Desk is a platform that helps in transforming media for the benefit of humankind and empowers a more engaging and inspiring ecosystem for everyone. The service allows brands to deliver a more insightful and relevant ad experience to their consumers and never steer users toward their own media assets.
The platform enables businesses to reach more than one billion people all around the world, and users can bring their data and insights into digital to their TV campaigns. Moreover, it offers data-driven targeting, and users can track the impact of their campaigns with digital metrics.
The Trade Desk partners with different music providers to advertise their services and products through audio platforms. Moreover, it offers audience targeting on the basis of demographic data for smarter audience reach through mobile. Lastly, it provides geofencing facilities to users to get the attention of customers when they are near the location.
The Trade Desk Alternatives
#1 MediaMath TerminalOne Marketing OS
MediaMath TerminalOne Marketing OS is an advertising platform that unites audiences with media in a single omnichannel platform and offers tools to execute smart marketing. The platform enables users to access omnichannel media to deliver relevant content to the audience. It allows users to power one-to-one customer conversations to enhance their presence in the market.
The platform comes with a single workflow that helps users in minimizing the time spent in learning and navigating multiple channels. It offers a unified budget measurement that allows users to know how their money is improving the performance of their advertisement sector.
It allows users to manage the whole customer lifecycle to provide a better and improved customer experience to users. Moreover, it enables users to get privileged access to high-quality content, and users can execute omnichannel campaigns at scale. Lastly, it offers analytics and reporting to users on the performance of their ads.
#2 Verizon Media DSP
Verizon Media DSP is a global demand-side platform that enables users to have transparency when it comes to buying media, managing campaigns, and improving performance. The platform offers Native Marketplace formats and premium inventory to help advertisers navigate the cookie and cookie-less environment. It enables users to enhance their branding programmatically across the diverse set of channels and devices.
The platform comes with an expanded DSP that enables users to reach audiences wherever they are. Moreover, it is scalable and expands its capabilities according to the requirements of the marketers.
The platform enables those media buyers who are using DSP can purchase omnichannel inventory, which includes mobile and audio out of the home within a single dashboard. Verizon Media DSP comes with a planner tool that allows users to create proposals for the commercial team and offers real-time reporting on the ads.
#3 Pixability v3
Pixability v3 is a YouTube ad buying and video marketing platform that helps media professionals in optimizing the ad buying process. The platform enables users to know exactly where their ads are running and how much ads are costing them. It also allows them to view who is watching their ads and how well they are performing.
The solution enables users to remove the complexity of YouTube ad planning and streamlines the YouTube campaign management process. Moreover, it reduces risks and removes complexity from the reporting process with pre-configured workflows. It automatically adjusts campaigns to maximize return on investment and delivers verifiable YouTube results.
Pixability v3 comes with hyper targets that most relevant and timely places all the content across the entire YouTube ecosystem. Moreover, it enables users to measure the performance of YouTube campaigns against market standards. Lastly, it allows marketers to keep track of their influencers’ performance.
Celtra is a platform that enables users to scale their content to meet all of their needs and helps in automating the creative production. The platform comes as a cloud-based marketing collaboration and allows users to get their campaigns out faster with built-in approvals. It offers on-brand master templates to users, which they can design according to their needs.
The platform allows users to enhance their production efficiency by tapping into automation to reduce manual designs and production tasks dramatically. Moreover, it increases the collaboration between teams in the cloud by bringing them under a single roof.
Celtra allows users to separate content from design with content feeds and build a content repository. Moreover, users can send their content or layout to their managers through email for their approvals. Lastly, the platform helps users in developing, managing, and refreshing the value-driving portfolios from end-to-end, and users can get analytics on their campaigns.
Basis is a solution that comes with a demand-side platform that is built for speed and performance to help the users in making their programmatic campaigns successful. The platform offers artificial intelligence technology that generates better outcomes for campaigns and helps in optimizing different parameters to meet the goals. It comes with geo-fencing capabilities that enable users to select granular points on the map and connect with the audiences.
The solution enables businesses to reach their customers across multiple touchpoints, and users can drill into performance data with cross-device tracking. Moreover, it comes with a role-based access control system, and managers can set up different types of permission for their employees.
Basis offers a notification and alert system that keep users updated about the condition of their campaigns. Moreover, it enables users to combine different reports and allows users to view everything through a single dashboard, such as campaign metrics, sales, and marketing teams’ performance.
4C is a platform that helps businesses in driving their outcomes across closed ecosystems through a self-service intelligence platform. The platform comes with a Scope feature that allows the marketers to take control of their media and enables them to reach their customers to those places where they can be engaged most.
The platform helps the users to learn about their audience and provides them a wide range of insights such as purchasing behavior or their financial capacity. Moreover, it enables users to maximize their audience reach and optimize their OTT plans for audiences that are missed on other platforms.
4C allows users to orchestrate cross-channel campaigns and helps in unifying all the closed ecosystem for advertisements. Moreover, it offers advanced TV plans to enable users to reach their customers on their favorite channels. Lastly, it allows the users to understand the outcome of their marketing campaigns and to display them in the form of reports.
StackAdapt is an advertisement platform that allows users to understand the nature of advertising and helps in ensuring the peak performance from the programmatic portion of their media mix. The platform offers the best digital advertising services that can scale to any extent and offers inventory sources spanning all channels and devices.
The solution comes with an intent-based targeting that enables businesses to understand what people read online. Moreover, it offers machine learning that allows the businesses to understand which people while most likely turn into their customers. The solution provides different elements if native ads such as image, headline, and brand logo and helps advertisers to achieve greater reach.
StackAdapt enables brands to deliver the best possible viewing experience to their audience. Moreover, it offers reporting and insights to users, and they can create their reports according to the day, domain, demographic, or audiences. Lastly, it offers better engagement in the video ads across various publishers to reach the right audience.
Smartly.io is an advertising solution that enables users to automate all steps of social advertising to meet their performance goals. The platform allows users to take their static images and videos to another level of creativity. It offers creative automation tools that help users to draw anything on their product catalog to customize their offers according to the location and audience.
Smartly.io enables users to publish their ads instantly in different formats and social channels to keep pace with the changing trends. Moreover, it comes with a predictive algorithm that allows brands to smash their performance goals and to optimize their targeting and budgets.
The platform allows users to make informed decisions backed by the collected data to form a creative direction and a campaign strategy. Lastly, users can build custom optimizations that suit their brand’s goals, and they can track their performance across different channels.
Choozle is a digital advertising software for all the marketers and advertisers and helps in liberating the display and mobile advertising with ease. It is a self-service digital advertising platform that offers control to the users and helps users in harnessing the power of the data. Moreover, it allows users to create hyper-targeted campaigns through their first and third-party data.
The platform enables users to streamline their digital advertising from a single platform with campaign setup and allows them to access reporting features in real-time. Moreover, it provides support to its clients in every aspect of the advertisement.
Choozle enables users to access ninety percent of online ad inventories and allows the users to track their performance. Moreover, users can launch targeted campaigns depending on their audiences and their locations. Lastly, it offers geo-fencing and geo-framing services, which allow users to reach customers more quickly and according to their interests.
WideOrbit is a platform that helps business companies to do their work more effectively when it comes to completing their sales targets. The platform offers everything under a single roof from pitch to payment and digital ads to cash-in-advance. It provides broader capabilities to maximize the efficiencies of users with tools that bring all stakeholders under a single platform.
The solution enables businesses to make better and reformed decisions with the help of the collected data across all marketing channels. Moreover, it allows companies to maximize their revenue with strategic integrations and helps in streamlining workflows between disparate systems.
WideOrbit comes with a unified sales suite that is designed to aggregate and compare multiple demand sources and offers a payment suite to enhance on-time payments of invoices. Lastly, it offers analytics about all the marketing teams’ performance and sales of products across all the channels.
Viewbix is the fastest-growing solution that empowers companies to leverage their videos by inserting applications and sharing that experience across the web, mobile and social networks. It is comprehensive software that comes with some advanced tools and features that automate a variety of tasks. The solution is best for those who are looking for ways to maximize their reach across all devices.
One of the most interesting facts about this tool is that it has features that allow you to grow your mailing list and send interesting stuff. Viewbix is commercial software and offers multiple price plans. Each plan has its own cost and core features such as ad apps for your videos, sharing photos, offering coupons, working on mobile devices, and much more.