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UserTesting

UserTesting is a leading user research platform that gives digital marketing plenty of methods to test the website and marketing campaigns. The software is created with the help of several powerful tools, each with different implications. The data collected over this process is used to formulate marketing ideas that are used to enhance the short-term and long-term marketing strategies.

The platform’s ultimate goal is to make your website, mobile apps, and prototypes more user-friendly. It also allows you to experiment with alternatives and see the response from actual users. You can also be able to monitor your user’s activities through the videos.

UserTesting offers some DIY tools that are quite easy to use and give results in a very short time that you can share with your team. The solution provides a broad range of services that work unitedly to enhance your marketing efforts. Its core features include a dashboard screen recorder, video player, rating scale questions, customer experience analytics, task, etc.

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UserTesting Alternatives

#1 Hotjar

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Hotjar is an ideal tool for some of the biggest names in business you will hear today. The tool comes with all the primary and advanced technology to offers complete solution in one platform. Latest functionalities it offers, you can observe how their website visitors are behaving with your websites.

Businesses owners have the right idea of their website’s strengths and weakness with Hotjar analysis tools. These modern tools allow users to look through the activities the visitors are performing like where they are clicking and spending time.

Also, it collects feedback from customers through forms and surveys and enables testing through users testers in exchange for gifts and participants help. Hotjar is an excellent marketing solution that gives you the real picture of your website performance, which allows you to determine what catches visitor attention and what does not quickly.

With all this data, you can bring positive and powerful changes in your online presence. One of the most addictive facts about this platform is that it also you to collect feedback by asking to ask questions from the web and mobile visitors or collect more in-depth insight through the survey.

Heatmaps, form analysis, block IPs, ready localized, powerful targeting and unlimited users etc. Hotjar is also a commercial solution and has different price plans; each plan has its own cost and features.

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#2 Webtrends

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Webtrends is an all-in-one marketing solution that serves more than clients across the world. The platform’s objective is to empower customer experience and make it meaningful, regardless of where it might take place. The solution brings some great marketing and personalization solutions for your web portal, mobile applications, and marketing emails.

It transforms the way you interact with your customers, Driven by customer behavior and data tracking, and gives you more control in segmenting out your audience and presenting them what they desire. This marketing solution comes with all the primary conversation rate optimization tools, including Multivariate and A/B testing, that gives you a fair idea about a particular platform’s success.

Unlike others, you can also be able to access this solution on a mobile platform that manages your work anytime, anywhere. Webtrends includes prominent features such as simple segmentation, efficient security, visitor profile, third-party enrichment, data collection from almost any digital channel and customized reporting, etc.

#3 Sleeknote

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Sleeknote is a Conversation Rate Optimization software that enables businesses to improve their lead generation and conversation capability by providing them with a tool to create stunning crafted lead capture forms that they can embed on their portal within minutes.

It comes with a simple and straightforward drag and drops mobile editor and other functionalities and features such as smart goat tracking and advanced targeting to ensure the highest lead conversation rate. With the help of Sleeknote, the user doesn’t have to be programming experts to make it work.

The tool is quite easy to use, and grants users total control over how they want their lead forms to look and function. Each element on this platform is customizable, so you can easily inject elements of your company to achieve consistency and give your lead capture forms a very personalized look that reflects your brand and product.

Sleeknote introduces a new feature known as Smart Goal Tracking that allows you to set up a particular task for your e-commerce and monitor the number of visitors who reach that goal. This feature also makes it easy to monitor their Sleeknote and how their visitor behaves or interact. There is also a lot of core features that make it better than others.

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#4 Visual Website Optimizer

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Visual Website Optimizer is a Conversation Rate Optimization software that comes with lots of A/B testing tools, easy to use interface, and does not demand coding and HTML experience. As compared to all the other similar conversation rate optimization solutions, it is a bit different and offers some new tools and services to deliver a complete solution in one platform.

The software offers businesses the capability to design and implement their brand of A/B testing by letting them choose from several testing campaigns and enable them to configure and add test criteria for more detailed results.

Visual Website Optimizer is a simple and easy to understand the solution and has a powerful dashboard where you access all features without any limitations. Its most prominent features include heatmaps, click maps, multivariate testing, targeting, ideal factory, visual editor, up to 5 users, segmentation of reports, API access and unlimited users, etc. Visual Website Optimizer has three different price plans; each plan has its own cost and core features.

#5 Yieldify

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Yieldify is a complete conversation rate optimization software that comes with lots of handy tools and services which enable you to turn more of your visitors into customers by giving them what they want. The solution gives a personalized user experience to your visitors, making the website interface more interactive. It is an alternative to Sumo software and offers all the key features with some new tools and features.

For customers who once visited but then left, email marketing works as well as a tool to bring them back. The personalized experience will engage them better, and they are likely to turn into dedicated customers at your website. It has multinational campaigns that work equally well for desktop and mobile devices that make it better than others.

Unlike all the other conversation rates optimization software, it also has a simple dashboard where you access all tools and features even you don’t need expertise in programming. Yieldify key features include personalized content creation, QA testing, smart analytics, behavioral targeting, email marketing, segmentation, etc.

#6 Evergage

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Evergage is a personalization solution for big and small business websites. It is an advanced level marketing solution that brings you some highly engaging and customizable platforms that will boost your customer experience on your website, giving you better conversation rates.

The best thing about this platform is that it analyzes customer behavior on your site, giving them the most relevant and dedicated platforms. In this way, your customers are more likely to avail services because they are getting what they want.

Once customers land on your website, Evergage will take notes of each and everything they do there. Their session time desired links and much more. The solution also maintains all customer history to let you easily design a dedicated interface that delivers your customer what they want. It’s all done through modern automated machine learning algorithms.

The great fact is that it publish your content on your website and promotes all the attractive stuff. With its e-commerce optimization, your conversation ratio is set to rise as more surface as likely to buy your product then. Evergage has three different price plans; each plan has its own cost and core benefits.

#7 Clicktale

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Clicktale is a powerful Conversation Rate Optimization software specially designed to give you the best user behavior analysis and keep you updated on your website’s latest happenings. It is a complete solution that comes with some advanced features and tools that help you increase your website audience, numbers of subscribers and increase revenue.

Heatmaps, analytic integration, session and replays, and mobile applications are also highly engaged and serve the purpose well. There is also a reporting system that automatically generates reports with all the required details.

The solution provides you with testing service, A/B testing, and Multivariate testing to enable you to run the trial version of your site so that your final stuff is a comprehensive one. Clicktale also includes core features such as scalability, powerful dashboard, error reports, project management, lots of tools, etc.

#8 Monetate

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Monetate is an all-in-one digital marketing solution that offers comprehensive optimization, personalization, and content marketing solution to all business needs. The idea behind this platform is to give customers a robust online experience. It enables you to provide a unique service to every customer.

It is an advanced level solution that can speed up things and helps you to create, test and deploy web content by analyzing customer behavior on your website. Like Sumo and all the other conversation rate optimization solutions, it also offers all the primary tools and services for successful web content.

The solution segments out your audience based on their preference. It groups them accordingly, letting you address the needs of each group in a much efficient manner. One of the most addictive things about this application is that it offers mobile apps with lots of great tools that let you complete your work anytime, anywhere. Monetate includes core features such as infographics, ebooks, data-backed hunches, DMP, customer intelligence layers, and much more.

#9 Plerdy

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Plerdy is a comprehensive conversation rate optimization software that caters to professional online marketers and agencies, allow them to enhance website performance and increase revenue. It is an alternative to Sumo and offers all similar services and tools.

With this tool, users have a complete and robust approach to enhancing the conversation rate of their website and online stores and access to reliable, accurate, and updated information. Plerdy is specially designed to automate work processes that ensure that each process is error-free.

The site offers heat maps to measure and evaluate your website’s performance and provide you with a different perspective on how to further enhance the usability of your websites based on your user’s perception.

The solution shows you how your visitors interact with any element of your website and then analyzes the data to help you make the right decisions that will positively impact your macro and micro conversions.

Plerdy is an advanced conversion rate optimization solution and designed for all sizes of brands to help them to boost the conversation rates of their websites and increase revenue. It is a commercial solution and has five different price plans; each one has its own cost and core benefits.

#10 Zoho PageSense

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Zoho PageSense is a leading Conversation Rate Optimization software that supports A/B testing, funnel analysis and heat maps, etc. The platform is designed to empower businesses by enabling them to make sound decisions relevant to changes in their websites that cloud lead to enhanced conversations.

The solution essentially helps users better understand the way visitors interact with their sites, their clicking habits, and overall website activity. Unlike other similar solution, it also collects data which businesses can use to determine what site element need changing due to poor performance. It is also capable of deciding what change has resulted in the highest conversations through A/B testing.

Zoho PageSense can create a funnel analysis of the website. It will give users a view of web pages that get the most drop-offs. Such cloud leads to increased website conversation rates as pages with the most drop-off rate can be optimized for this purpose. Chrome extension, forecasting, role-based access, report sharing ad audience targeting are key features of the solution.

#11 Sumo

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Sumo is a Conversation Rate Optimization software that helps you monitor and steer your website with massive growth and success. With this solution, you can enhance the number of your signups, attract more audience, and encourage visitors to share your content and more.

It is a simple and straightforward solution; you don’t need to be coding and expert to make Sumo work. The solution allows you to create stunning pop-ups, offers effective email captures and attract more visitors and get them to stay and explore your websites with displays optimized for desktop and mobile device.

It also allows you to see what makes your website tick. There is an intuitive dashboard where you access it all features without any limitation. Sumo is a comprehensive solution that makes your site more attractive to visitors and encourages them to stay and ultimately become new customers and subscribers.

The solution also includes core features such as welcome mat, customizable dashboard, a smart bar, scroll box, share pro, image sharer and contact form pro etc. Sumo is a commercial solution and has different price plans.

#12 Instant bug

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Instant bug is an insights provider software platform that allows shipping quality applications with real-time contextual insights. The platform permits mobile teams to have comprehensive bugs and crash reports, performance monitoring, and, more importantly, real-time user surveys and feedback.

You have instant feedback on your development and if there are some issues with the application are there, you can ultimately identify and resolve even the severe cases. You have a plus point with the application monitoring, which means users will have no complaints at all over the application usage. Instant bug is surfacing all the useful insights that allow you to make effective decisions to change accordingly. There are multiple features there for you to receive console logs, network logs, visual reports, easy debugging of real issues, contextual mobile surveys, maintain existing workflow, project management, and more to add.

#13 Nicereply

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Nicereply is a smart and easy to use customer feedback platform that allows you to create and send a vibrant one-click survey to measure customer satisfaction. The software gives you a reliable way to continually work to better your customer satisfaction, which means teams can produce the results according to customer satisfaction. You have the customer effort score feature that will measure your customer’s effort when dealing with you; for this, you have CES to find the issues and remove all the frictions.

You can capture all the customers’ insights, whether they are satisfied, loyal, advocacy, and more with Nicereply. Nicereply is dispensing complete customization tailored to your surveys with themes, customized color and logo, and more without any programming skills. The software provides multiple features to you in signature surveys, instant ratting, mobile-ready surveys, NPS campaigns, color themes, branding, custom survey domain, multiple sync options, dashboards, leader boards, rating fee, reports histograms, trend charts, and more to add.

#14 Heap.io

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Heap.io is a smart analytics platform that features support with the product and marketing and helps teams craft rich digital experiences to multiple conversions. You have all the customer data. There are automated tools for you to transform that data into action, which means you have better decision making capability that improves the performance.

Whether you will get feedback on the type of devices, button clicks, sales funnel, users by segment, and form submit with Heap, and you can do them with ease. The platform is surfacing reliable support to you with the complete dataset, which permits you to interact with the product ultimately, with no need for code and no need to device what to track. You can improve the customer journey by reasonable means with activation, acquisition, retention, revenue, and referral. Furthermore, Heap is dong extensively good for vendors requiring writing track, combing mobile and web visits to a single user identity, and provides powerful integrations to import data from tools.

#15 Apptentive

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Apptentive is an all in one mobile customer feedback solution that allows you to make better decisions with actionable feedback. Powerful Voice of the Customer solution, you can capture invaluable feedback to take rapid action to win back customers and activate fans at a scale. You have a better collection process across your mobile channels that will help you track customers’ voices and evaluate better with the shifts sentiments.

Act accordingly on feedback based on the sentiment that will enhance retention and make customer-centric product decisions. There are multiple features on offer: online access, onsite management, Kiosk support, Point of sale, enrichment, integrations, retargeting, API integrations, exporting options, executive insights, application health, fan signal, and much more form the single software solution. Furthermore, Apptentive makes things more comfortable with its solution providing fast time to value, enriching customer data, and accurate targeting and measurement.

#16 Proven by Users

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Proven by Users is a platform that enables users to find the right information for their content. It helps in improving the traditional card sorting to allow people to participate online and allows users to collect all the results and analytics remotely. Users can set up online card sort exercises and can add and configure the survey to get results.

The platform offers a unique URL for each card sort that users can send to their participants, and they can then sort cards into groups. Users can analyze their results, which they can filter and download their data in a CSV format.

It allows users to add images to cards and can adjust the language of the card according to their needs. Lastly, it provides passwords to users to keep the security of the data intact, and users can add their logo to the cards to make it look professional.

#17 Kobiton

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Kobiton is a platform that enables users to test their applications and mobile devices to accelerate their delivery. It offers device access for remote and global testing teams through which they can connect their on-premise and on-desk device to create a hybrid cloud testing platform.

The solution offers public, private, and local testing facilities through which users can connect devices and can test them in that way they want. Users can view the list of mobile devices and can select a device on which they want to test their web and mobile applications. Users can test on these physical devices in the cloud as if they are in their hands and can control their functions.

Kobiton offers users detailed logs, full videos, screenshots, and other metrics, whether running manual or automated tests. Lastly, its global device management feature enables users to develop a centralized management interface for on-premise and cloud devices.

#18 Lookback

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Lookback is a platform that offers user experience to the website and apps developers, such as they can see the screen, face, or hear the voice and touches of their users on their websites and apps. It helps the developers to know and understand how the users are using their app or website by directly talking to them in real-time.

The Live talking feature allows developers to interview users from anywhere in the world and take notes and insights about their experience. It provides a self-testing feature, which is also known as unmoderated testing, which walks the users through setup and uploading.

The in-person apps help the users to get a simple and seamless in-person testing by merely logging in and starting the session. Lastly, it comes with a collaborative dashboard that allows other users to work together, and users can also launch private projects with the control access feature in it.

#19 FullStory

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FullStory is a web-based digital intelligence solution designed to helps eCommerce and SaaS Businesses to understand and enhance their digital experiences. With the help of this, you can easily track and monitor each of your customer activity. It has a simple interface where you can easily manage everything.

There is also has an automated system that automatically manages a variety of tasks. FullStory introduces a session playback feature that allows you to view and record your customer’s journey. Like other digital intelligence solutions, it offers a search system to provide an intuitive experience to inspect your customer activity, create funnels and page analytics, etc.

FullStory interface is quickly simple and easy to use; you can also integrate with several third-party solutions that make it better than others. Another great fact about this platform is that it offers click maps that provide detailed page insights. FullStory is a comprehensive web-based solution, and you can access its service anywhere around the world.

#20 Userlytics

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Userlytics is an online usability testing solution created for small to large businesses to test their digital assets quickly. With the help of this, you can easily check your websites, apps, prototypes, and more. It contains all the key features that help you to improve customer journeys, find targeted audiences, and more.

It is a simple and easy solution that comes with an easy to understand dashboard that is full of advanced features and tools. You can choose and apply each tool without any limitations. One of the best things is that it introduces the skipping logic module to helps admins define sequences of questions based on answers.

Userlytics also have an option to show assessment results on various usability metrics, including time on task, success and failure ratios, promotor score, and lots of other things. It also has a complete recruitment management system that helps you to hire new testers quickly.

#21 RichRelevance

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RichRelevance is a cloud-based omnichannel personalization software solution designed to help Retailers, B2B, travel and hospitality, and branded manufacturers to personalize their customer experiences.

It is an AI-driven platform designed for businesses of all sizes to utilize customer data to craft distinctive digital experiences that innovatively engage customers on their mobile devices, tablets, website, and in the brick and mortar stores.

RichRelevance streamlines the creation and delivery of personalized experiences on the full breadth of the customer lifecycle to spur unfathomable engagements that increase customer value.

It’s an investment in big data, and dual-tier data-centres creates a reliable and well-structured spine for scaling and serving personalized customer experiences that make it better than others. Besides, the software’s revolutionary personalization engine makes it very easy to invent and convey brand-centric customer experiences around the customer lifecycle.

There is also has a complete site optimization system that saves a lot of time, cost, and effort. RichRelevance core feature includes behavioral recommendations, data mesh, behavioral messaging, unified customer profile, etc.

#22 Alchemer EFM

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Alchemer EFM is an intelligent enterprise feedback management system that allows people to take action through the method they used in their day to day routine. This system provides accurate customer feedback that will let teams resolve issues and deliver a rich user experience, and you will surely see tangible results. The software is kept on accelerating the process, which means you have a more reasonable means to create and deploy the system you need.

Alchemer EFM gives you multiple capabilities like customizing and optimizing your survey building, optimizing distribution for maximum response, and building surveys with the best data. There is also a possibility of the integrated feedback to weave Alchemer EFM into the system currently using the people. Furthermore, you have multiple reports like standard configuration reports, customer reports and dashboards, automated individual and dashboard layouts, automated individual assessment, custom insight reports, and tableau dashboard workbook.