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Web Maven Alternatives

#1 Omnia Dynamic Marketing

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Omnia Dynamic Marketing is a leading intelligent bid automation solution that optimizes and automates CPC bids for every marketing channel. It is a feature-rich platform and design for large size of businesses. The bidding algorithm bases its decisions on internal and external data sources such as margin, competitor prices, and many more variables. It is, therefore, able to calculate the best possible CPC bids on product-level that are set as many times a day as required.

Omnia Dynamic Marketing tool specializes in bid management for Google Shopping. It has a direct API connection with Adwords that automatically creates ad groups, products and creates and updates CPC bids on the product level. There is also has comprehensive advertising management that makes it a complete solution. It has few other prominent features such as multi-channel marketing, ROI tracking, multiple data sources, dynamic marketing, bid management, budget management, etc.

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#2 EmailOctopus

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EmailOctopus is an all-in-one email marketing solution that sends emails via Amazon SES for high deliverability, with unlimited emails on each plan. The platform feature a rich set of email marketing templates that enable users to create campaigns which are responsive to any device. It has unique features that allow users to build drip email sequences, import contacts, and integrate with forms, as well as able to generate customized reports. EmailOctopus is a comprehensive solution integrates with more than 500 products and services via Zapier integration that makes it better than others. Its automation tools allow users to create time-based on-boarding and drip email sequences without any limitation. By sharing the most read content, organizations can keep their audience engaged with their blog, or create a greeting series in order to introduce new customers with a tempting discount to increase revenue. It introduce an expansive set of email marketing templates that enable users to create responsive campaigns, including beautifully designed newsletters or simply plain text emails. EmailOctopus also deliver users with real-time and in-depth data on campaign performance with each click and open tracked alongside the bounces. One of the most interesting facts is that it supports custom, embedded forms, and the WordPress plugin that help organizations grow their contact to collect email addresses without code.

#3 Notifyvisitors

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NotifyVisitors is a simple but powerful cloud-based marketing automation platform that blends customer engagement, conversion rate optimization, and comprehensive analytics software. It is an automated notification management platform that allows marketers to engage web and app users, improve conversion rate, and analyze the progress in order to drive real results. Notifyvisitors facilitates cross-device visitor involvement using web push notifications, surveys, in-app, and web banners, as well as a progressive web app that allows businesses to reach prospects on multiple digital channels. It enables a business to market itself in the custom-made manner that is helpful to both the business and its clients and employs accurate analytics in order to trigger personalized campaigns based on customers’ behavior and engagements. All you can do it from a single dashboard that is full of exciting features and tools. Some of its prominent features include web push, app push, survey, A/B testing, journey builder, attribution tracking, unified user profile, and much more.

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#4 OptiMine

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OptiMine is a complete omnichannel marketing measurement solution designed for marketers, agencies, and businesses who spend on advertising. It is a leading solution and provides the most popular and advanced tools to provide businesses with insights on how their online/offline ad spending is impacting sales, customer acquisition, and revenue. The software delivers actionable insights to help businesses adjust their advertising spend, achieve maximum ROI, and enhance business performance. Also, to deliver insights, the software instantly recommends how marketers adjust ad spending to increase and enhance ROI.

OptiMine’s insights are actionable and ongoing, and most important results are updated every 48 hours. The best thing about this software is that it uses econometric time series analysis to provide top-down and bottom-up views. The comprehensive top-down views show which channels offline, social, search, or mobile drive the most sales and new customers. Its actionable bottom-up views drill into the individual ad level to uncover hidden value. OptiMine is a feature-rich marketing measurement platform and comes with all the leading solutions, including marketing management, ROI analytics, spend analysis, social advertising, call center management, bid management, cost analysis, and much more.

#5 Localytics

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Localytics is a powerful cloud-based analytics and marketing solution that delivers real-time insights into user behavior on both web and mobile applications. It is a comprehensive marketing solution that comes as the alternative to Swydo and offers all the core features and services of some new tools. Beyond providing insights, the software also assists marketers in connecting, engaging, and nurturing application users. It’ retention feature delivers cohort-based retention analysis to distinguish loyal clients.

One of the most interesting facts is that Localytics’ attribution feature provides a return on investment analysis of campaigns and sponsored ads on Facebook that allow marketers to understand and compare the value of each platform for their brand. In addition, the feature helps generates granular analysis that pinpoints reasons for business problems such as user drop-off and low conversion rate, as well as reduced client retention. There are also has rich email marketing features that allow users to shares customized emails with prospects triggered by business rules that marketing executives set. Localytics is commercial software and offers multiple price plans; each plan has its own cost and core benefits.

#6 Colibri SEO

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Colibri SEO is an all-in-one tool that helps you to measure the effectiveness of your SEO and online marketing efforts in order to get insights and enhance goal conversions. It is an extremely important tool if you are going to be successful at getting your pages to rank well in the search-engines and analyze the quality of keywords as well as their relation to generate more traffic and conversions. The software is made for SERP tracking of keywords in up to 150 local Bing, Google, and Yandex search engines made in the cloud. One of the best fact about this software is that it uses graphs and charts to show you what keywords your site is ranking for, and also how well competitors are doing for the same keywords. Unlike most of the leading platforms, Colibri SEO tool can also be integrated with Google Analytics and extends its functionality with significant indicators. It also introduces lots of new features, services, and functions to detect the best traffic sources and sales funnels from SEO that make it better than others. By this, it can measure sales funnels and conversions that can get from any source, from keywords and from traffic on its site. The software can also be able to automatically reveal, analyze, and outrank business competitors, tracking all SEO related activities within the single tool. On the top of that, it also allows you to tracks website’s position on selected keywords in search engines and suggests competitors, counts backlinks as well as suggests new keywords that give you an insight into how to get more traffic and customers from SEO.

#7 Authoritas

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Authoritas is a feature-rich online search engine optimization (SEO) tool that integrates with Google Analytics and Majestic SEO. This software makes the management of one or more campaigns easier than ever. It automates many of the important SEO tasks and activities that you regularly need to run if you want to build a better and more successful site. Its analytics SEO also includes many advanced features to help you make better decisions about SEO campaigns and changes that you need for your website. This tool is created around its proven 5 Stage SEO Process, which comes with some leading tools that make it better.

It also helps website owners and web developers, SEO consultants, and agencies make better decisions about optimizing their and client’s sites. It is specially designed for those users who want to create more user-friendly, search-engine friendly, and SEO-friendly websites because they are more successful in generating and retaining users than the competition. It introduces a quite simple and easy-to-use interface that makes it easy to monitor websites and recommendations daily. It also includes core features such as piggyback activity dashboard, simple interface, social media integration, API, stay up to date with techniques, fully automated, and much more.

#8 Beckon

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Beckon is a multi-channel marketing analytic and reporting software solution that allows users to aggregate, visualize, and compare data from multiple different sources such as ad server, email, automation, and social media, etc. It is an alternative to Swydo and offers all the core features with some new features and tools. The software allows users to create performance scorecards that can be customized through the simple drag and drop interface, to present KPIs and marketing metrics within the framework of the client’s business and brand objectives. Its scorecard templates can be set up and used to view all data with a consistent perspective, enabling a direct comparison of performance between region, brands, and campaigns. An unlimited number of scorecard drafts and layouts can be shaped and shared with other users once they are finalized. Trends can also be automatically calculated and continuously updated with scorecard visualization, automatically reflecting all changes to the source data. Unlike all the other leading platforms, it also offers customizable dashboards with drag and drop interface. Beckon also includes core features such as customizable scorecards, data visualization, import data via email, overdue data reminders, data export, KPIs comparisons, ad hoc reporting, multiple timeframes, custom formula creation, and data archive, etc.

#9 TapClicks

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TapClicks is the world’s most leading marketing dashboard, analytics, and reporting software solution created for agencies, media companies, brands, and enterprises. It is an integrated marketing operations platform that includes sales enablement, workflow, order management, analytics, and automated reporting. All within the single and intuitive user interface available to use on-demand in the cloud. It was started with a very basic level, and now it has more than one million dashboards to over 5000 brands and over 500 media companies worldwide.

It comes as the alternative to Swydo and offers all the core features with some new tools that make it better than others. TapClicks’ most prominent feature includes multiple dashboard configurations, integration with all the leading analytic services, cross-platform data mapping, custom calculations, reports metrics, comprehensive drill-down features, import and export reporting data features, etc. The platform also leverages more than 150 native API integrations with leading marketing and advertising platforms and rounds out its solution with ImportWizard, which uses data from virtually any source.

#10 Anchor Metrics

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Anchor Metrics is a leading digital marketing reporting solution for both businesses and agencies that offer both organic and local rank tracking and review monitoring capabilities through integration with Google Search Console, Analytics and AdWords, Facebook, Twitter, and more. The software allows the user to track all their organic and local keyword rankings in a single platform with the ability to see their position and results. Keywords can be tracked in multiple locations around the US at once with daily ranking updates. Compared to all the other most leading platforms, it is quite simple and offers all the major services and tools that make it a perfect solution for all sizes of businesses.

Its advanced-level white label solution allows users to create and export custom reports with their logo and schedule weekly automated report delivery. With the help of these solutions, users can also track their client’s reviews and ratings on all the leading platforms. Daily updates are automatically emailed to their selected pages, and enhancement can be tracked through charts. Conversation reporting, client dashboard, keyword rank tracking, daily review update, progress tracking, ratings for multiple locations, Geotargeting, call reporting, caller ID, and email notifications are its core features.

#11 Swydo

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Swydo is an online platform for marketers that offers many new tools and features for campaign monitoring, PPC and analytics, task management, collaboration, and more. It is designed for all sizes of marketers and integrates with Google AdWords, Bing Ads, Pingdom, etc. With the help of this platform, users can set up reports to send automatically to their clients at custom intervals or on a daily, weekly, or monthly basis, and report date ranges can be specified, KPI and widgets added, and the report layout and color customized. Just like most of the leading platforms, it also offers email templates that allow you to add your own logos, fonts, and all the other things, as well as personalized signatures to report deliveries.

There is also a feature that provides a delivery overview, allowing users to see if scheduled reports have been delivering successfully. With its dynamic report template, you can easily update all your reports when the template is charged and allowed to control which widget is updated. Swydo also offers a simple and easy-to-understand dashboard creation that makes it better than others. It also includes core features such as customizable branding, multi-language reporting, time tracking, KPU monitoring, calendar integration, schedule report, AdWords integration, etc.

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