YouTube Advertising is a video advertising and marketing platform that enables the clients to reach the targeted audience. The platform offers an efficient platform for users to reach potential customers and pay when the customers show interest. The platform allows the users to reach the people who are interested in products, the clients have to offer, whether they live around the block or in other countries.
It provides a deep understanding of the customers through its Find My Audience feature. This feature allows the clients to view the interest, habits, and their intent on purchasing a particular product. It offers the users a place where they will pay only when someone plays the ad at least for 30 seconds. The platform comes with different types of ads, i.e., Trueview, Pre-Roll ads, In-Stream ads, Discovery ads, and Bumper Rods.
YouTube Advertising allows the users to get real-time insights on how people are responding to client’s video ads and enables them to make better decisions in the future. It enables the clients to expand their digital reach and customize their advertisements. The platform offers worldwide access to video ads to its users and allows the clients to pay as they desire by setting up the budget with the company.
YouTube Advertising Alternatives
Selectable Media is a platform that enables consumers to interact with brand advertising and enables users to unlock digital content and services. The platform offers users a native advertising solution that provides interesting and relevant ads and content to the consumers. The platform’s ad products work all devices, i.e., desktop, smartphones, and tablets easily.
The platform offers 100 percent viewable and engagement based video and native advertising to0 real audiences and provides marketers a platform place to create and distribute industry-leading content and ads. It offers two effective products, which are major drivers of success –Sponsored Stories and Value Exchange. This Value Exchange feature keeps the consumer engaged as only by watching certain ads; they can access the content they need. Both these two products uplift the brands and improve performance through consumer choice.
The platform allows the customers to connect with a network of influencers who advocate for the brands to understand deep-insights of the society to enhance customer engagement. It enables marketers to target audiences across various channels, devices, and platforms and offers video advertising facilities form short-form to custom ones. Customer support is available via email and phone and offers paid services.
ViralGains is a platform that offers video ads to drive business outcomes and helps marketers to create a healthy relationship with their customers. The unique feature that makes this platform stand above all is its two-way conversation, which allows the marketers to know what people want and how they feel that helps in advertising more accurately.
This platform tailors in such a way that it enables marketers to hear the voice of the customers and orchestrate their ads in that way. Through this platform, customers are at the center of the company’s advertising strategy, which allows users to enhance customer experience and business outcomes. ViralGains does capture not only the behavior or preferences of the customers but also presents the relevant ads. The platform comes with a sentiment feature that allows the users to automatically respond to those ads, which would drive more business.
ViralGains Odyssey platform allows users to manage their ad journeys through a single solution in different formats across multiple platforms and devices, which saves time and improves performance. Key features include DSP Integrations, Premium Protection, Artificial Intelligence, and Real-time Reporting. Customer support is available via email and phone, and ViralGains comes with paid services.
Pokkt is a platform that offers services in mobile video advertising and provides insight into mobile gaming trends. The platform comes with advanced features to advertise on mobile devices and is an excellent platform for those marketers who need mobile inventory on a large scale. The platform comes with a DSP that allows marketers to manage multiple ads through a single interface.
It enables the marketers to manage their bids and pricing for the banners and data, respectively, which helps them in targeting their audience. Pokkt provides its users with worldwide inventory with access to leading mobile exchanges and provides users with an audience who’s targeting based on behavior and context.
Pokkt allows advertisers to reach the right person at the right time in the right location and provide such video ads that can be run efficiently across mobile web and app. Moreover, the platform provides users with real-time reporting that helps them in planning and managing their mobile advertising more efficiently. Pokkt offers two kinds of ads – Ads with Overlay, Native 360 degree Ads, and In GameAds. Some key features are Brand Safety, Viewability Assurance, Frequency Capping, Vast Compliance, City Wise HeatMap, and Quartile Reports. Customer support is available via email and online and offers paid services.
Pulpix is a platform that provides users with video personalization services and displays interactive content in real-time videos. The platform works in coordination with Artificial Intelligence and enables brands to monetize from the video content while watched by the users.
The platform provides users with videos based on content and preferences through its proprietary Algorithm. It comes with a mobile app that enhances the viewing experience of users for the mobile device. It provides mobile users with the right place to save them form the trouble of space and inventory, and users can see all the videos on this application. Pulpix provides campaign managers a platform to control and manage the video inventory across all the platforms through a single platform.
Pulpix comes with two options, either the managers can control the programmatic campaigns, or the platform itself can monetize them for users. The Analytics feature of the service allows users to have an in-depth insight into the trending videos and provides data on audience engagement. Its Artificial Intelligence feature enables users to customize the look of the platform according to their needs, and it helps users in setting business and editorial rules. Moreover, its Algorithm finds the best videos according to the user’s attention and is customizable, i.e., users can select whether they want it with ad or without it. Customer support is available via email and comes with paid services.
YuMe is a digital video brand advertising platform that offers brands to reach their targeted customers and drives inventory monetization. It provides data-driven advertisement campaigns and enables the brands to connect with high-value customers. The platform runs efficiently on all devices and has its own built-in ‘audience aware’ SDK.
It has a Placement Quality Index, which enables the brands to find the best placements for ad campaigns to increase awareness in the customers. This multi-screen platform provides brands with a suite of products on the supply-side for publishers and ensures effective monetization through its ad management platform.
The platform offers ad facilities to every device, which increases the reach of the brands to their customers. It comes with a feature of the Audience Amplifier that helps in targeting the right audience to increase the number of customers for brands. Moreover, YuMe provides powerful analytics to improve the optimization and performance of campaigns. Training is provided through webinars and documentation, while customer support is available online.
AdGreetz is a platform that offers advertising and marketing solutions to brands to reach their customers and to increase their sales. The platform has revolutionized the concept of marketing by providing an automated and integrated marketing platform that produces personalized and data-driven ads.
The platform allows the users to create and deliver unlimited personalized ads, which enables the companies to increase the customers’ interest two to three times. It comes with more than 20 channels, i.e., Facebook, Twitter, Snapchat, Tinder, etc. to optimize the process of advertising and marketing. Moreover, the platform integrates with many significant publishers/DSPs such as Yahoo, Salesforce, Twitter, Linkedin, etc. AdGreetz enables the brands to send ads to the right person, in the proper format, and on the right location and channel.
The list of the brand using AdGreetz is long, and it contains Sony, Amazon, Flipkart, Disney, and many more. The platform offers ads in different forms, i.e., videos, banners, or GIFs. Moreover, it utilizes any data sources such as third-party, social, real-time, user-generated to generate GDPR-compliant ads. Customer support is available via phone and email and comes with paid services.
FuelX is a platform that provides all kinds of brand programmatic advertising solutions with its advanced data science and machine learning. This platform offers three different types of advertising services; Video, Audio, and Display Advertising. It helps the brands to increase their reach of potential customers by letting them take advantage of their Open Web feature.
The platform enables clients and brands to target and retarget their customers through effective video advertising. Moreover, it provides another distinctive feature that allows the clients to reach the audience with the help of audio advertising; this increases the level of their reach. It offers another type, i.e., display ads, which are written advertisements that appear on the website of both desktop or mobile phones. These display (written) ads can be attached with images to increase the creativity and attractiveness of the ads.
FuelX helps the brands in reaching the most potential customers by targeting the top domains and placements. It can focus and customize the search for potential customers by gender, age, income, and parenting status. The platform contains a video inventory platform such as Google ADX, BidSwitch, etc. for its users. FuelX comes with a Google DV360 feature that provides analytics and reporting to manage the campaigns in a better way. Training is provided through documentation, while customer support is available online, and it is a paid service.
Optimatic is a platform that offers services in video advertisements to publishers and brands. The platform holds a wide range of video inventory for its users, which allows the customers to see any video advertisement anytime and anywhere. The platform offers users to advertise their products globally and reach the targeted audience.
It allows the viewers to see the advertisement form any platform. Furthermore, it provides customers with a well-formed analysis of video advertisements to make better decisions in the future. Optimatic is an ideal platform to meet the evolving growth-driven goals of brands and to reach customers by increasing sales. The platform provides social Media Marketing, Video Advertisement, and Marketing and offers a vast Ad Networks to its clients. It comes with a paid version, and customer support is available online and via email.
TubeMogul is a platform that provides services in brand advertising to all brands. It allows the brands to advertise globally through its software and streamlines the cross-channel advertising from a single platform. It enables the clients to upload their content, which this platform will distribute across various video sharing sites.
The platform enables the clients to design sophisticated programmatic ads across television, and digital screens form a single platform. It only serves brands and agencies and provides incentives to the clients. The platform offers a flexible, independent, and cross-channel campaigns, while its Non-Human Traffic Credit Program eliminates the fraudulent traffic.
The granular performance metrics enable the investors to understand where they spend their money, and they can see the performance data to its minute details. Moreover, through it, brands can reach up to 70 countries and can manage all of their video marketing campaigns through a single dashboard. The platform offers a 3-day training program for all of its clients, whether businesses or professional levels, which enables them to acquire higher campaign success. The platform comes with paid services, and users can request a demo, while customer support is available via phone and email.
Telaria is a platform that provides clients with video advertising services, and it is a complete software platform to manage all the videos. It is an excellent platform for users like content owners, publishers, and advertisers to reach the required audience to make people aware of their products and services.
The Video Management Platform comes with amazing features such as it offers a robust suite of analytics, integrated programmatic and monetization tools, and automated decision making in the industry. Telaria allows the publishers to control and manage their videos and provided unbiased decisions for excellent revenue outcomes.
Telaria enables users, through its real-time data insight, to make the right decision in the future for their video advertisement. It also manages a bulk of premium video inventory with great control and transparency for its clients, and allow viewers to watch videos wherever and whenever. Telaria also won the Best Places to Work Award at CRAIN’s 2019. Customer support is available via email, online, and phone, and the platform comes with paid services and offers a free demo.
StreamRail is a platform that offers advertising and advertising-related services such as data collection or audience targeting. The platform provides a cutting-edge and efficient solution to maximize the revenue potential form every video through its big data crunching and sophisticated algorithms.
It offers automated yield optimization engine to users to maximize their profits and enables them to get the highest eCPM for their inventory. StreamRail comes with the “Serve Yourself” feature that enables the clients to manage their ad operations wherever and whenever they want according to their needs. It comes with an ultra-fast load time video player to optimize the monetization process and provides clients unparalleled performance.
The platform comes with easy integrations across desktop, mobile web aNd apps, and connected TV. StreamRail provides clients with real-time reports and insights to boost up the revenue and make better decisions in the future. It provides users with full API access and white label solutions and offers complete flexibility over programmatic capabilities. The platform performs advertising functions in different ways, such as Interstitial, InText, InTop, InSlide, and InBanner ads. Customer support is available online, and the website hosts a client login, to begin with, advertising functions.
AdColony Instant-Play is a platform that provides crystal clear HD video advertising services to brands, developed by mobile developers for mobile advertising. The platform offers users with reduced load time and choppy footage, while, on the other hand, it ensures that video ads play smoothly without any hindrance or delay.
The platform offers a superior experience of video ad playback in apps to all its users, advertisers, and publishers. It helps clients to deliver meaningful outcomes through its unique combination of data and creativity. Moreover, AdColony Instant-Play in-house team works on the videos of their clients to make the shine on mobile. The platform has a rich-audience of almost 1.5 billion mobile users.
AdColony Instant-Play comes with different reports on Publishing Survey, Best Practices to let the clients know what is going around in the world of mobile advertisement. This application allows users to maximize their monetization through its premium eCPMs and fortune 500 advertisers. Moreover, it offers innovative formats to provide viewers new experiences every time and is one of the only platforms that offers high resolution and zero buffering video marketing services. Customer support is available online, while the application is free of cost.
Vidyard is a platform that offers businesses a video marketing and sales platform. The platform is useful in streamlining the marketing-related process and automates the marketing and sales services. Through this service, users can manage their customers and information and can monitor the changing trends in customer behaviors.
The platform enables the users to upload and stream videos through branded players, and users can measure the effectiveness of videos by conducting different tests. It also allows the users to select their own player from the list available on Vidyard, and it is compatible with all the browsers, which enables the smooth running of campaigns. Key features include Video Streaming, Social Sharing, Mobile Screen Support, Bulk Uploading, and Privacy Options.
Vidyard offers simple and secure video communications to engage employees at all levels and offers managers to create training videos for new employees. It allows the customers through a custom playlist to browse the directory of video content. Moreover, the analytics enables users to view the performance and statistics of their viewers. The platform comes with a free and a paid version, customer support is available during business hours and online. Training is provided in person, online, and through webinars and documentation.
Virool is a platform that offers brands programmatic video marketing to engage the audience and elevate their brand. The platform allows users to start a campaign easily, and users can use any video from any platform as their campaign and Virool will launch it. The platform also allows brands and users to design and customize their own campaigns. Moreover, users can target the desired audience according to geography, demographics, and behavior.
It places the video in the right places according to the presence of the audience. Virool offers analytics on campaigns as soon as they launch by publishers. It also provides the users to see all the sites where their campaign is running. Virool comes with two kinds of video campaigns; one for the advertisers and one for the publishers.
To the advertisers, the platform offers complete customization, advanced targeting, real-time analytics, and integrations with other platforms such as Comscore, Vizu, etc. For Publishers, it provides limitless video inventory to monetize their audience and provides its services as a direct sales tool. Virool enables users to access the vast collection of videos from advertisements to user-generated videos. Customer support is available via email and phone and offers paid services.