Oracle Marketing Cloud Alternatives

Oracle Marketing Cloud

Description
Oracle Marketing Cloud is a SaaS (software-as-a-service) solution that meets the needs of both the B2C and B2B marketers. Previously Oracle, Responsys, BlueKai, Compendium, and Datalogix is an email marketing automation software that can be used by businesses of all sizes but is suitable for midsized to large companies… read more
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18 Oracle Marketing Cloud Alternatives & Similar Software

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1. SALESmanago Marketing Automation

SALESmanago is an online marketing automation solution that provides a complete set of solutions and capabilities for all sizes of marketers. Among the solution, it gives website visitor identification and tracking, dynamic e-mails, dynamic website content in ad networks, and direct sales channels.

The majority of its customers are Europe-based businesses, including Yves Rocher and Deloitte. SALESmanago, founded in 2011 known as one of the fastest-growing cloud-hosted services that provide for business marketing automation and are steadily becoming a favorite in Europe.

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2. Loomly

Loomly is a straightforward, simple, and feature-rich social media calendar tool that helps social media managers compose posts and easily schedule them. It is designed for freelancers, agencies, and brands that want to have a smoother internal workflow for building and posting social updates.

With the help of this software, users have access to tools that enable them to optimize their posts. These tools give them the means to reach a broader spectrum of audiences and allow them to analyze how their statuses and posts are performing. Moreover, the Loomly market solution makes sure that team leaders are always aware of their followers’ activities.

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3. Adobe Marketing Cloud

Adobe Marketing Cloud is a comprehensive software solution that simply imposed itself as one of the leaders in the digital marketing world that manage to integrate a large suite of creative capabilities with newly designed marketing functionality. The solution comes with a range of new features and tools to deliver a complete experience in one platform.

It provides a popular Adobe Web Analytic product to help businesses from different scales and industries develop but also optimize and measure their campaigns, results of their marketing, and performance. Without any false modesty, the software is a fully integrated one-stop marketing solution where you can handle mobile, search, content, social, and email marketing.

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4. Brand24

Brand24 is a social media monitoring solution where you can track and identify audiences online who post comments about your business and products. It is a quite fast and straightforward solution that captures all comments in real-time right after you publish your posts on social media. The software also allows you to give quick response and resolution to issues and negative comments while interacting immediately with positive feedback.

This system supports monitoring major social media platforms like Facebook and Instagram and integrates with Slack. It comes with built-in marketing analytics where you can easily extract helpful insights to guide you in making data-based decisions. Brand24 is a feature-rich solution and comes with all the primary services and tools to manage all social marketing tasks.

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5. SproutSocial

SproutSocial is a social media management solution that comes with all tools you need in one powerful package. It emphasizes the four components of social media effects such as Engagement, Monitoring, Measurement, and Growth. Each one has its objective and features.

This marketing solution introduces an advanced level analytic system that combines profile level, group, and roll-up analytics to get a high or low-level loo at the performance. You can report on your social profiles in a way that makes true sense of your business.

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6. Planable

Planable is a leading, simple, and easy to use social media collaboration platform. It allows enterprises and organizations to create simple, schedule, discuss and plan their social posts in a singular, unified environment that is popular social media channels like Facebook, Instagram, and LinkedIn. The platform is created to help users enhance their work interaction in efforts to build better content.

Popular brands, including McDonald’s, Volkswagen, Virgin, Moto, and SkyTeam, have used this solution to create, preview, and approve their social content before publishing and distribution. The solution provides them a view of what their posts look like once they are published that eliminates the need for multiple checks and edits while saving time and energy.

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7. SAM

SAM is a web-based online, fully integrated sales and marketing software that comes with email marketing, social media marketing, content marketing, direct marketing, visibility, marketing intelligence, and marketing automation. This comprehensive software enables users to easily manage all the targeted email campaigns through one centralized service.

It allows the user to target leads according to status and automate follow-up. With the help of this software, users can engage customers, create the brand, and monitor social media marketing efforts from the centralized command center. The marketing platform also able to tracks social engagement analytics and enable users to generate personalized labels and letters that are unique to each for business.

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8. OutboundEngine

OutboundEngine is an online marketing automation service targeting small to midsize businesses. The platform caters to real estate, insurance, financial advisors, automotive and marketing industries.

The software can generate automated email newsletters with hundreds of new tools and options. These email campaigns offer shareable content that makes it better than others, and it has links for clients to recommend businesses to friends. Users are informed when clients recommend it, and they can reach out directly to them.

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9. emfluence Marketing Platform

emfluence Marketing Platform is a powerful email marketing, marketing automation, and website tracking solution created for professional digital marketers. It is a cloud-based solution that aims is to make the task of automating digital campaigns as easy as targeted. With the help of this marketing solution, users can create complex email campaigns based on recipient behaviors.

It introduces a workflow decision system that allows users to organize contacts into the segments based on their email views, clicks, or custom event-triggered action queries. With this, marketers can nurture contacts that depend on their actions, inaction, and control.

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10. DivvyHQ

DivvyHQ is an all-in-one content planning and production workflow solution designed for content teams and agencies, media companies, and publishers for all sizes. It is also known as a content marketing software that is ideal for users who are producing vast amounts of content. The software is described as a versatile and powerful tool that comes with the aims to eliminate reliance on email and other communication tools, enhance process efficiency, and helps high-volume content teams focus on producing great content.

It simplifies the processes of marketing teams and optimizes the way you organize and align your content with all the significant features such as content strategy, production workflow, and content planning. The solution also enables you to publish directly on social media channels. Notifications and Workflows are also automated to streamline your content operations.

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11. eTrigue DemandCenter

eTrigue DemandCenter or just eTrigue is a beautiful marketing automation software solution that can be used by small and medium-sized businesses to create email campaigns, landing pages, and multi-stage nurturing programs. The software offers you a complete set of tools to analyze your marketing programs and understand the effectiveness of your marketing campaigns.

You can spot that programs deliver qualified prospects to sales and understand why. The eTrigue utilizes a simple drag-and-drop interface to facilitate all the marketing campaign building while progressive contextual forms can assist in boosting conversion rates. It is created and designed by one of the most leading marketing and demand generation agencies Silicon Valley that helps you to handle the complex range of their own client’s requirements and its ills all the marketing tasks.

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12. ActiveDEMAND

ActiveDEMAND is commercial software that integrates multiple marketing features and more into one powerful solution. It is capable of enhancing business marketing efforts by streamlining marketing processes while allowing users to also deal with other aspects of their organization using business, sales, and marketing applications.

It simplifies all complete marketing process with its predictive personalization tools that also help marketers achieve more than average campaign results. The software hosts an extensive set of marketing features plus a whole throng of integrations with the most-used business apps and third-party software. ActiveDEMAND is a unified platform that enables users to perform marketing processes, track all the social media, advanced targeting, and dynamic content, etc. With this, marketers can easily manage everything with a single solution.

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13. Act-On

Act-On is an-all-in-one comprehensive marketing automation solution established in 2008 and designed to offer a complete suite of applications such as email marketing, website visitor tracking, social media management, reporting, and analytics, as well as integrations with webinar and event planning.

With its email, marketing solution businesses can segment their customers into multiple categories that enable marketers to focus on a particular target market within that email group. It also offers a core website tracking feature that provides complete visibility into the types of customers that are visiting their website and their all the major activities and the time spent on different content while they are on the site.

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14. Net-Results

Net-Results is a complete marketing automation solution for small to large enterprises. The software helps business owners automate them all marketing tasks to uncover qualified leads, nurture more prospects, and increase more revenue. It offers a unique employ a segment-driven approach to all the marketing automation and leads generation to empower businesses to get more deals via superior customer relationships.

With this software, it’s easy to implement and control all marketing tasks to bring a significant impact on your sales. This fully-featured system brings all the functions that marketing teams need to thrive. Such as lead generation, email marketing, social media management, lead nurturing, sales automation, and CRM integration, are delivered via the simple interface.

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15. Infusionsoft

Infusionsoft is a leading software solution by 23,000 small businesses around the world that need it to get organized, save time, and increase sales. The software is built, especially for small businesses. Whether your storefront is online, on Physical Street, or a service that’s on the go, the software can help. On top of that, you can use this on numerous streamlined integrations to connect it with literally every third-party solution you’re using.

With the help of this software, you can enrich leads, scale personal relationships with your customers, and much more. It also allows you to centralize all customer interactions and all the daily activities in one place to get new leads to turn them into customers, sell more, and collect payment using the centralized system as well as enhance your productivity.

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16. Meltwater Buzz

Meltwater Buzz is one of the most leading online solutions that provides media intelligence system for businesses so they can make better and more informed decisions based on the insights in real-time. With this, they can stay on top of online conversations, extract relevant ideas as well as and use them to strategically drive other brand perception for their company that generates results and growth.

The software also operates in the belief that insights from online data businesses will shape business strategy are looking at the outside more, beyond their reporting systems to a world of data that is constantly growing. Meltwater Buzz is a comprehensive solution, provides real-time monitoring that allows users to easily track their brand, the competition, and all the relevant news as it happens in real-time.

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17. SharpSpring

SharpSpring is a leading email marketing solution that works with most third-party applications and existing systems. The software is targeted primarily at small to medium-size businesses that offering a wide range of prominent features to make sure that users get all the online marketing functions they need.

Compared to others, it is quite inexpensive and makes it ideal for the little guy. No annual contracts are required, with users only required to sign up month to month. SharpSpring is specially designed for agencies that allow them to manage and charge customers the way they want quickly.

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18. ClickDimensions

ClickDimensions is a feature-rich SaaS marketing automation software solution that adds email marketing, nurture programs, web intelligence, lead scoring, event management, and all the other related solutions that helps you to automate your marketing tasks. Using this software businesses will be able to discover who is interested in their products, service, prioritize leads, and quickly make the right decisions at the right time.

ClickDimensions is a complete solution specially designed for all sizes of businesses. The part about this marketing automation solution is that it offers an advanced level dashboard that links multichannel marketing campaigns to revenue.

More About Oracle Marketing Cloud

Oracle Marketing Cloud is a SaaS (software-as-a-service) solution that meets the needs of both the B2C and B2B marketers. Previously Oracle, Responsys, BlueKai, Compendium, and Datalogix is an email marketing automation software that can be used by businesses of all sizes but is suitable for midsized to large companies.

Users around the can quickly build targeted segments and execute email campaigns through a single platform. Oracle Marketing Cloud also features lead scoring, advanced reporting, and analytics features as well as integrates with various sales automation solutions, including Salesforce.com and Microsoft Dynamics CRM, that make it stronger than others. It also offers a simple drag and drop interface that helps in data normalization and transformation.

One of the best facts about this marketing solution is that it allows you to create your own marketing automation rules with different widgets that make it better than others. Oracle Marketing Cloud also includes core features such as built-in email creator, filter campaign audience, simple dashboard, and powerful form engine, etc.