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Google Campaign Manager 360 Alternatives

#1 Shoelace

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Shoelace is an advertising and campaign management platform that allows you to remain focused on your business while taking care of all the aspects of a digital market and customer onboarding. This web-based platform provides you with detailed and accurate customer data which you can use to create proper and effective segments. It further guides you to create interactive campaigns and effectively launch on respective segments. You can also work on email campaigns and schedule an email for a whole month.

Its interface and dashboard allow you to monitor and view the customer activities quickly and take the decisions immediately. Moreover, this platform is compatible with all major social media platforms such as Facebook, Instagram, Tiktok, Google, Pinterest, and many others. It offers you statistical data and other analytical reports to understand the results and calculate the ROI. Hence, Shoelace is an effective platform to run a digital campaign and offers you long-term services.

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#2 Oracle Marketing

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Oracle Marketing is a cloud-based marketing and advertising management platform that offers you a wide range of features to create campaigns and run on various social media platforms to increase your sales. It allows you to access the data from any location and you can improve your team collaboration and teamwork. You can seamlessly create proper segments based on data provides by this platform run launch different kinds of campaigns such as location-based, account-based, gender-based, etc.

It offers you a different learning material and demo which you can use to learn updated knowledge and techniques of advertising and marketing. Moreover, it is a fully integrated platform and you can run a campaign on the various platforms simultaneously. You can easily personalize a dashboard and take a quick glance at all the tasks quickly. If you are looking advanced-level and intelligent marketing platform, then Oracle Marketing would be your best option as it helps you to increase sales by attracting more customers.

#3 N.Rich

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N.Rich is a web-based advertising platform that allows you to attract more leads by creating impactful and interactive advertising content and targeting the content on a respective segment effectively to generate a large amount of revenue. It comes with an advanced-level analytical option that you can use for advertising analytics, opportunity analytics, dashboard opportunity, intent dashboard, and many others. You can create various kinds of advertisements in its campaigns options like native-article, the network for google display, programmatic video and display network, and many others.

This platform allows you to create effective segments and offers you amazing features in segmentations such as list updates, match, firmographic segmentation, cookie, Lookalike, account intent segmentation, etc. Moreover, it is an integrated platform and gives you complete services. It is integrated with Salesforce, Eloqua, Marketo, Hubspot, etc. You can use this platform to find new potential leads across the globe and convert them into customers. It allows you to retarget the customers and offers them an opportunity to become your loyal customers. Hence, N.Rich is a perfect option in its category as it offers you intelligent and valuable features.

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#4 BPRISE

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BPRISE is an easy-to-use and effective advertising management platform that allows you to create campaigns and beautiful ads to attract people on various social media platforms. It allows you to create a list of people based on various specifications which helps you target the ads. You can create various kinds of ads such as banner, video, native, contextual, etc, and launch them on the different platforms simultaneously. The best feature of this platform is that it allows you to optimize your work based on all devices like mobile, desktop, tablet, etc. You can get accurate data that helps you in decision-making.

The dashboard of this platform is customizable that allows you to take a quick view of tasks and various ads parameters quickly. Moreover, you can access the graphical data and stats of your campaigns which you can use to optimize your ads. If you are looking for a flexible platform to handle multiple social media activities simultaneously, then BPRISE is the best option for you.

#5 Oracle Responsys

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Oracle Responsys is an advanced-level and cloud-based management software that allows you to increase the scale of your business by creating integrative and beautiful campaigns and targeting the people of various social media platforms. It allows you to make campaigns for an email and it automatically sends the email based on your scheduling. You can easily get accurate and detailed data which you can use for analysis and make content based on the behavior of people. It provides you with a complete list of leads and it automatically updates on a regular basis.

The best feature of this software is that you can easily personalize all the options based on your requirement and business scale. It allows you to handle multiple campaigns simultaneously and you can effortlessly monitor the behavior of your customers. You can seamlessly create segments and target your ads on them in a proper way. Hence, Oracle Responsys is a personalized and easy-to-use software that helps you to manage the campaigns effectively.

#6 Listrak

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Listrak is an all-in-one cross-marketing automation platform that empowers businesses to manage their relationships with customers and prospects. It allows marketers to manage data, build better relationships and deliver relevant communications across channels. Its innovative solutions deliver insight, action, and automation through real-time data collection, analysis, and delivery. This cloud-based e-commerce and marketing platform allows small businesses to design, manage, and grow their online stores.

Marketo’s platform of on-demand marketing technologies lets businesses personalize every interaction and deliver digital experiences that drive loyalty, acquisition, and growth. It is facilitating thousands of retailers around the globe by providing them with best-in-class email, SMS, predictive analytics, customer insight solutions, and much more. Thus, they will be able to drive loyalty, revenue, and customer engagement.

#7 Jampp

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Jampp is an intelligent and advanced-level marketing platform that allows you to create ads and run campaigns for your application business. It provides you with the option of a funnel that you can personalize based on your apps and create proper segments. You can get the proper guidance and suggestions to create beautiful and amazing ad content and target the ads in various segments. It offers you cloud-based storage so that you can easily keep all your content and access them from any location.

It is a secure platform and offers you detailed analytics that you can use to understand the results of your ads and campaigns. Moreover, it covers all the important parameters for ad optimization such as impression, conversion, cost per click, ROI, cost, etc. It allows you to retarget the campaigns to make customers more loyal and increase the scale of your business. If you are running an app business, then Jampp is a perfect option for you.

#8 Unica

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Unica is a marketing and customer engagement software presented by an HCL software that offers you amazing and impactful features and tools to create content for your campaigns and run the ads based on segments. It pushes you to upscale your business by attracting more leads and generating more revenue by converting leads into potential customers. You can use this software to improve customer engagement and you can interact with them in a personalized way. It allows you to get your marketing goals and provides you with complete guidance and suggestions to attract those goals.

Its interface is comprehensive and you can check the various parameters in real-time. Moreover, you can get historical data to measure the performance of your business and also statistical data to estimate the return on investment of every single ad. It further helps you to understand the competitor’s strategy and allows you to remain one step ahead. If you are looking for competitive software to take on all the aspects of marketing management, Unica is the best option for you.

#9 Adobe Audience Manager

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Adobe Audience Manager is a web-based and intelligent audience management software solution that is used to get a deep insight into audiences and helps you to convert the audience into potential customers by implementing a proper funnel strategy. It allows you to create an engaging and beautiful ad to engage your audience and allows them to understand your product or services. You can get a detailed report and analytics to understand the behavior of the audience and create segments effectively. It provides you with a complete guideline to launch your ads on each segment effectively.

The interface of this platform is quite broad and comprehensive, and it offers you ample space for personalizing the dashboard. Moreover, you can use this platform to run an Omni-channel campaign and handle all the activities through this platform. Therefore, Adobe Audience Manager is a complete and simple solution to engage and manage your business audience in an interactive and creative way.

#10 Aroscop

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Aroscop is an intelligent and advanced-level marketing and audience engagement platform that is used to create engaging and amazing content for your business audience and it offers you detailed data to create effective segments. Its interface is quite simple and user-friendly and allows you to personalize the appearance and access all the options easily. You can use this platform to attract new leads and apply the proper funnel strategy to target your content. It allows you to run email campaigns and it automatically sends the emails at regular intervals.

It allows you to create various kinds of ads that are optimized on various devices and you can easily generate a retargeting campaign. Moreover, it allows you to understand your customers and you can easily estimate the return for every single ad. You can handle multiple campaigns at once and easily monitor the performance quickly. Therefore, Aroscop is the best platform to understand and manage your audience in an interactive and engaging manner.

#11 Loopify

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Loopify is a web as well as cloud-based audience and customer management software solution that helps you to understand a customer’s behavior and create content based on their personalities and mindset. It allows you to interact with your audience in a creative and you can also take their feedback to improve your business processes. The best feature of this software is that it allows you to get the estimated demand forecast which you can use to manage your inventories and production. You can easily onboard a large number of new leads and audiences and upscale your business presence.

It allows you to communicate with your customers through various modes and platforms such as email, SMS, mobile phone calls, conferences, Facebook messenger, and many others. The interface of this platform is quite broad and offers you ample space to manage various activities through a single platform. Therefore, Loopify is a complete platform that allows you to manage your audiences in an interactive way.

#12 TractionNext

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TractionNext is a web-based multi-channel communication platform that is used to enhance the scale of your business by engaging your audience in a creative manner and creating content that is value-driven. It is an integrated platform and you can run multiple campaigns across various platforms simultaneously. You can access detailed analytics and reports to understand the behavior of your customers and design campaigns easily. Its interface is quite comprehensive and broad and you can access all the features easily.

This platform allows you to automate your business processes and you can communicate with your customers through multiple channels such as text messages, emails, messengers, ads, etc. Moreover, you can take feedback from your customers and improve the customer journey. If you are looking for a platform to communicate with your audience, then TractionNext is the best option for your brand or business.

#13 Acquigo

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Acquigo is a cloud-based marketing management software solution that offers you a wide range of features to create wonderful and interactive campaigns from multiple channels. It allows you to run campaigns through email and you can schedule emails for a whole campaign. This platform allows you to understand the behavior of your audience and create meaningful segments. You can easily target your campaigns based on each segment and estimate the results in advance.

It is an easy-to-use and integrated software and you can access your data from any remote location. Moreover, it allows you to improve team collaboration and you can easily decide the roles and regulations for your team. The interface is user-friendly and you can access the features from its dashboard easily. You can get the learning material to update your skills and knowledge. Therefore, Acquigo is an effective software to conduct marketing effectively and increase your business profit.

#14 Cybba

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Cybba is an advanced-level marketing management software solution that helps you to build an image of your brand and provides you with complete reports to understand the audience’s behavior to create interactive and amazing campaigns. It is a cloud-based solution and you can securely save your data in its storage which you can access from any remote location. You can seamlessly view the performance of every single ad running on various platforms and optimize based on results. It provides you with real-time data which helps you in quick decision making.

It provides you with email marketing tools which you can create a proper ad and it automatically sends email to the whole list. Moreover, you can check the performance of every single campaign before its final launch. This software allows you to segment the audience based on various factors and helps you to target easily. Therefore, Cybba is the best software to manage all the marketing activities effectively.

#15 Balihoo

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Balihoo is a marketing management software solution now available as Engine Media Exchange that allows you to improve the image of your brand name and helps you to increase revenue by attracting more customers. It is a comprehensive software and offers you cloud storage which you can use to store the data securely. The interface of this software is quite simple and robust and you can personalize the front–end as well as the customer end based on your brand appearance. You can use this software to communicate with your audience through various channels and understand their behavior.

It is lightweight software and works smoothly with low memory. Moreover, it is compatible with all famous operating systems and offers you an optimized solution. You can verify the performance of your ads and forecast the demand. If you are looking for easy-to-use software to manage and automate your marketing process and improve brand image, then Balihoo would be perfect for your brand.

#16 SALESmanago Marketing Automation

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SALESmanago is an online marketing automation solution that provides a complete set of solutions and capabilities for all sizes of marketers. Among the solution, it gives website visitor identification and tracking, dynamic e-mails, dynamic website content in ad networks, and direct sales channels.

The majority of its customers are Europe-based businesses, including Yves Rocher and Deloitte. SALESmanago, founded in 2011 known as one of the fastest-growing cloud-hosted services that provide for business marketing automation and are steadily becoming a favorite in Europe.

#17 Loomly

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Loomly is a straightforward, simple, and feature-rich social media calendar tool that helps social media managers compose posts and easily schedule them. It is designed for freelancers, agencies, and brands that want to have a smoother internal workflow for building and posting social updates.

With the help of this software, users have access to tools that enable them to optimize their posts. These tools give them the means to reach a broader spectrum of audiences and allow them to analyze how their statuses and posts are performing. Moreover, the Loomly market solution makes sure that team leaders are always aware of their followers’ activities.

#18 Adobe Marketing Cloud

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Adobe Marketing Cloud is a comprehensive software solution that simply imposed itself as one of the leaders in the digital marketing world that manage to integrate a large suite of creative capabilities with newly designed marketing functionality. The solution comes with a range of new features and tools to deliver a complete experience in one platform.

It provides a popular Adobe Web Analytic product to help businesses from different scales and industries develop but also optimize and measure their campaigns, results of their marketing, and performance. Without any false modesty, the software is a fully integrated one-stop marketing solution where you can handle mobile, search, content, social, and email marketing.

#19 Brand24

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Brand24 is a social media monitoring solution where you can track and identify audiences online who post comments about your business and products. It is a quite fast and straightforward solution that captures all comments in real-time right after you publish your posts on social media. The software also allows you to give quick response and resolution to issues and negative comments while interacting immediately with positive feedback.

This system supports monitoring major social media platforms like Facebook and Instagram and integrates with Slack. It comes with built-in marketing analytics where you can easily extract helpful insights to guide you in making data-based decisions. Brand24 is a feature-rich solution and comes with all the primary services and tools to manage all social marketing tasks.

#20 emfluence Marketing Platform

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emfluence Marketing Platform is a powerful email marketing, marketing automation, and website tracking solution created for professional digital marketers. It is a cloud-based solution that aims is to make the task of automating digital campaigns as easy as targeted. With the help of this marketing solution, users can create complex email campaigns based on recipient behaviors.

It introduces a workflow decision system that allows users to organize contacts into the segments based on their email views, clicks, or custom event-triggered action queries. With this, marketers can nurture contacts that depend on their actions, inaction, and control.

#21 SproutSocial

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SproutSocial is a social media management solution that comes with all tools you need in one powerful package. It emphasizes the four components of social media effects such as Engagement, Monitoring, Measurement, and Growth. Each one has its objective and features.

This marketing solution introduces an advanced level analytic system that combines profile level, group, and roll-up analytics to get a high or low-level loo at the performance. You can report on your social profiles in a way that makes true sense of your business.

#22 Planable

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Planable is a leading, simple, and easy to use social media collaboration platform. It allows enterprises and organizations to create simple, schedule, discuss and plan their social posts in a singular, unified environment that is popular social media channels like Facebook, Instagram, and LinkedIn. The platform is created to help users enhance their work interaction in efforts to build better content.

Popular brands, including McDonald’s, Volkswagen, Virgin, Moto, and SkyTeam, have used this solution to create, preview, and approve their social content before publishing and distribution. The solution provides them a view of what their posts look like once they are published that eliminates the need for multiple checks and edits while saving time and energy.

#23 SAM

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SAM is a web-based online, fully integrated sales and marketing software that comes with email marketing, social media marketing, content marketing, direct marketing, visibility, marketing intelligence, and marketing automation. This comprehensive software enables users to easily manage all the targeted email campaigns through one centralized service.

It allows the user to target leads according to status and automate follow-up. With the help of this software, users can engage customers, create the brand, and monitor social media marketing efforts from the centralized command center. The marketing platform also able to tracks social engagement analytics and enable users to generate personalized labels and letters that are unique to each for business.

#24 OutboundEngine

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OutboundEngine is an online marketing automation service targeting small to midsize businesses. The platform caters to real estate, insurance, financial advisors, automotive and marketing industries.

The software can generate automated email newsletters with hundreds of new tools and options. These email campaigns offer shareable content that makes it better than others, and it has links for clients to recommend businesses to friends. Users are informed when clients recommend it, and they can reach out directly to them.

#25 DivvyHQ

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DivvyHQ is an all-in-one content planning and production workflow solution designed for content teams and agencies, media companies, and publishers for all sizes. It is also known as a content marketing software that is ideal for users who are producing vast amounts of content. The software is described as a versatile and powerful tool that comes with the aims to eliminate reliance on email and other communication tools, enhance process efficiency, and helps high-volume content teams focus on producing great content.

It simplifies the processes of marketing teams and optimizes the way you organize and align your content with all the significant features such as content strategy, production workflow, and content planning. The solution also enables you to publish directly on social media channels. Notifications and Workflows are also automated to streamline your content operations.

#26 Oracle Marketing Cloud

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Oracle Marketing Cloud is a SaaS (software-as-a-service) solution that meets the needs of both the B2C and B2B marketers. Previously Oracle, Responsys, BlueKai, Compendium, and Datalogix is an email marketing automation software that can be used by businesses of all sizes but is suitable for midsized to large companies.

Users around the can quickly build targeted segments and execute email campaigns through a single platform. Oracle Marketing Cloud also features lead scoring, advanced reporting, and analytics features as well as integrates with various sales automation solutions, including Salesforce.com and Microsoft Dynamics CRM, that make it stronger than others. It also offers a simple drag and drop interface that helps in data normalization and transformation.

#27 eTrigue DemandCenter

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eTrigue DemandCenter or just eTrigue is a beautiful marketing automation software solution that can be used by small and medium-sized businesses to create email campaigns, landing pages, and multi-stage nurturing programs. The software offers you a complete set of tools to analyze your marketing programs and understand the effectiveness of your marketing campaigns.

You can spot that programs deliver qualified prospects to sales and understand why. The eTrigue utilizes a simple drag-and-drop interface to facilitate all the marketing campaign building while progressive contextual forms can assist in boosting conversion rates. It is created and designed by one of the most leading marketing and demand generation agencies Silicon Valley that helps you to handle the complex range of their own client’s requirements and its ills all the marketing tasks.

#28 ActiveDEMAND

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ActiveDEMAND is commercial software that integrates multiple marketing features and more into one powerful solution. It is capable of enhancing business marketing efforts by streamlining marketing processes while allowing users to also deal with other aspects of their organization using business, sales, and marketing applications.

It simplifies all complete marketing process with its predictive personalization tools that also help marketers achieve more than average campaign results. The software hosts an extensive set of marketing features plus a whole throng of integrations with the most-used business apps and third-party software. ActiveDEMAND is a unified platform that enables users to perform marketing processes, track all the social media, advanced targeting, and dynamic content, etc. With this, marketers can easily manage everything with a single solution.

#29 Act-On

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Act-On is an-all-in-one comprehensive marketing automation solution established in 2008 and designed to offer a complete suite of applications such as email marketing, website visitor tracking, social media management, reporting, and analytics, as well as integrations with webinar and event planning.

With its email, marketing solution businesses can segment their customers into multiple categories that enable marketers to focus on a particular target market within that email group. It also offers a core website tracking feature that provides complete visibility into the types of customers that are visiting their website and their all the major activities and the time spent on different content while they are on the site.

#30 Net-Results

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Net-Results is a complete marketing automation solution for small to large enterprises. The software helps business owners automate them all marketing tasks to uncover qualified leads, nurture more prospects, and increase more revenue. It offers a unique employ a segment-driven approach to all the marketing automation and leads generation to empower businesses to get more deals via superior customer relationships.

With this software, it’s easy to implement and control all marketing tasks to bring a significant impact on your sales. This fully-featured system brings all the functions that marketing teams need to thrive. Such as lead generation, email marketing, social media management, lead nurturing, sales automation, and CRM integration, are delivered via the simple interface.

#31 Infusionsoft

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Infusionsoft is a leading software solution by 23,000 small businesses around the world that need it to get organized, save time, and increase sales. The software is built, especially for small businesses. Whether your storefront is online, on Physical Street, or a service that’s on the go, the software can help. On top of that, you can use this on numerous streamlined integrations to connect it with literally every third-party solution you’re using.

With the help of this software, you can enrich leads, scale personal relationships with your customers, and much more. It also allows you to centralize all customer interactions and all the daily activities in one place to get new leads to turn them into customers, sell more, and collect payment using the centralized system as well as enhance your productivity.

#32 Meltwater Buzz

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Meltwater Buzz is one of the most leading online solutions that provides media intelligence system for businesses so they can make better and more informed decisions based on the insights in real-time. With this, they can stay on top of online conversations, extract relevant ideas as well as and use them to strategically drive other brand perception for their company that generates results and growth.

The software also operates in the belief that insights from online data businesses will shape business strategy are looking at the outside more, beyond their reporting systems to a world of data that is constantly growing. Meltwater Buzz is a comprehensive solution, provides real-time monitoring that allows users to easily track their brand, the competition, and all the relevant news as it happens in real-time.

#33 SharpSpring

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SharpSpring is a leading email marketing solution that works with most third-party applications and existing systems. The software is targeted primarily at small to medium-size businesses that offering a wide range of prominent features to make sure that users get all the online marketing functions they need.

Compared to others, it is quite inexpensive and makes it ideal for the little guy. No annual contracts are required, with users only required to sign up month to month. SharpSpring is specially designed for agencies that allow them to manage and charge customers the way they want quickly.

#34 Media tool

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Media tool is an elegant media planning and management software designed for marketing professionals. The software legitimates you to have a comprehensive and clear overview of all your marketing activities. The powerful visualization of the data lets you make data-driven decisions for a productive business cycle. From briefing to results, the Media tool is your partner in the whole journey of the media process.

Effective collaboration is letting your entire team be in the same place, no matter where you are around the globe. The software is valuable to count your workflow, and you have a long list of integrations that make your campaign more reliable and efficient.

#35 ClickDimensions

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ClickDimensions is a feature-rich SaaS marketing automation software solution that adds email marketing, nurture programs, web intelligence, lead scoring, event management, and all the other related solutions that helps you to automate your marketing tasks. Using this software businesses will be able to discover who is interested in their products, service, prioritize leads, and quickly make the right decisions at the right time.

ClickDimensions is a complete solution specially designed for all sizes of businesses. The part about this marketing automation solution is that it offers an advanced level dashboard that links multichannel marketing campaigns to revenue.

#36 Neustar

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Neustar is a solution providing platform that is making its Impact with the new trends and visualization to make your sales process nimble and secure. You can make a confident decision based on the transparent data, and ultimately, you will be at capability where your marketing campaigns do not have the lurching time. Apart from the marketing concern, Neustar is providing you with multiple communication solutions, so you interact with the persons in real-time with more answer rates.

There are various security solutions as well that will protect the website and data centers against sophisticated cyberattacks. Neustar is assisting you with the multiple things that are customer analytics, customer experience, compliance, business listings, security intelligence, DNS service, numbering services, customer operations, and various professional leverage to add. Furthermore, Neustar is a trusted partner for your business in true means providing many capabilities with wider security accomplishment and marketing automation.

#37 Coaches Console

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Coaches Console is an online development platform that organizes your marketing, makes the online schedule, and manages clients. It helps users manage effective marketing by communicating with clients through custom-branded email messages, broadcasts, autoresponders, and newsletters. You can schedule your sample with prospectus individual client appointments and even group appointments and generate automated appointment alerts or reminders directly linked with interactive forms. This software keeps your client managements and manages documents, agreements, invoices, payments, notes, and progress in a simple and organized format.

Coaches Console controls all your billings and business financial data to boost income, create custom-branded invoices, track payments, send receipts, and integrate with QuickBooks accounting software. You can get unlimited help and guidelines through desk support, where trained and programmed teams are available every time. It provides you video tutorials and free weekly live support for multiple beneficial tips. This valuable platform allows to instantly access their business and client data from anywhere or any device and cooperate in real-time with their clients.

#38 Adobe Campaign

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Adobe Campaign is an advanced-level web-based advertising platform that allows you to create impactful and value-driven campaigns to attract more leads and provides you with suggestions to convert the leads into potential customers. This platform offers you an email campaign option that you can use to design and make beautiful email campaigns and it further allows you to schedule the emails for whole campaigns in advance. You can create a list of leads and update them on a regular basis. The interface and dashboard are quite a board and comprehensive, you can easily monitor the behavior of your customers.

It provides you with detailed customer data which you can use for analysis and building interactive campaigns. The best feature of this platform is that it offers you cloud services and you can conduct all your tasks from any remote location. If you are looking for a campaign platform that takes care of all crucial aspects of advertising and campaigns, then Adobe Campaign would be the best partner for your organization.

#39 Go2mobi

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Go2mobi is an advertising platform that is used to create engaging and interactive ads for your mobile and provides you with complete guidance to optimize the ads for mobile phones. It allows you to verify the results and check the performance of the ads before their final launch. You can use this platform to estimate the return for every single ad and offers you a feature to create segments. It allows you to understand the behavior of your audience and helps you to create a complete list for an audience with proper detail.

The interface of this platform is quite robust and user-friendly and you can seamlessly change the appearance based on your brand or business. Moreover, you can run email campaigns and get access to its cloud-based storage. If you are looking for a dedicated platform for mobile ads, then Go2mobi is a perfect solution for your business.